Marketing in Era of Fake News

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Marketing In The Era of Fake News – Virtual Roundtable

Peter Horst

Alan Hart photo

 

 

 

 

Virtual Roundtable Leaders:  Peter Horst, Fortune 500 CMO, Hershey, Capital One, Ameritrade, Consultant for Brand and Marketing Strategy and Author, best selling book, Marketing In the #Fake News Era.

Roundtable Moderator: Alan Hart,CMO Curated Research & Virtual Roundtable Chair at The CMO Club, Managing Director at ATOMCK and host of Marketing Today podcast

Date: Wednesday, January 9, 2019
Time: 10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1

What to Expect: Join Peter Horst, Fortune 500 CMO, Hershey, Capital One, Ameritrade, Consultant for Brand and Marketing Strategy and Author, best selling book, Marketing In the #Fake News Era.
Every week, another brand is caught in a brushfire of social/political controversy. And yet consumers increasingly look to Corporate America to weigh in on the big issues of the day. We’ll discuss the trends, risks and the new playbook for protecting your brands.

What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.

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