How to Measure Marketing Today: One B2B Example and Your Examples as Well! – Virtual Roundtable
Discussion Leader: Jennifer Smith, CMO, Software AG and Boston Chapter President
Date and Time: Thursday, May 17 at 10-11 am PT | 1 pm – 2 pm ET
What to expect: Join Roundtable leader Jennifer Smith, CMO at Software AG and Boston chapter president and Roundtable host Alan Hart, Managing Partner at ATOMCK and host of Marketing Today podcast to find out what is working for your peers and share what is working for you around measuring marketing all the way to the board. We will also discuss approaches and KPIs that can really help communicate and drive performance from the board to your teams.
What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.