Moving from Disruptor to Iconic Brand: The difference in Marketing Approach and How to Switch Industries Gracefully

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Moving from Disruptor to Iconic Brand:  The Difference in Marketing Approach and How to Switch Industries Gracefully – Virtual Roundtable

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Virtual Roundtable Leader:  Dee Mc Laughlin, SVP Global Brand & Creative at Capital Group | American Funds

Roundtable Moderator: Alan Hart,CMO Curated Research & Virtual Roundtable Chair at The CMO Club, Managing Director at ATOMCK and host of Marketing Today podcast

Date: Tuesday, November 27, 2018
Time: 10:30-11:30 am PT | 1:30-2:30 pm ET | 6:30-7:30 pm GMT +1

What to Expect:  Dee Mc Laughlin, SVP Global Brands & Creative at Capital Group | American Funds spent a good part of her career working with disruptor brands from Forever 21 to MTV Networks and Virgin and is now in a completely different industry, financial services, with a very different marketing approach.  Come learn how Dee made the switch of industries and brands and what she has learned in the process.

What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.

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