Purpose: Defining the ‘Why” of your Company – CMO Club Virtual Roundtable


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Purpose: Defining the ‘Why’ of your Company of Your Company

Discussion Leaders: Vasu Jakkal, VP, Corporate Marketing, Brocade

When: Tuesday, May 9: 9am-10am PT | Noon-1pm ET

What to Expect: We are at a pivotal time in business where marketing is on a new quest: it’s moving from being a service provider to the business to being the growth engine of the business. It’s a growth engine that directly drives revenue and firmly plants our brands in the customer’s consideration set. And, while the fundamentals of marketing haven’t changed, the way customers research, evaluate, and make purchase decisions certainly HAS. Today’s consumers want to interact with brands that have purpose.

What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.

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