The CMO Club invites you to join your fellow CMOs and Heads of Marketing on Wednesday, January 20th for your next Dallas CMO Club Dinner and Roundtable at Chamberlain’s Fish Market Grill in Addison! The event will be a great evening of peer networking and an insightful roundtable around Uncovering the Hidden Cost of Your Marketing Content, led by The CMO Club’s Content Chair, Sandra Zoratti, and Chris Bolman, Director of Integrated Marketing.
As the pressure to demonstrate the value of marketing grows, one overlooked metric for return on investment (ROI) analysis is on the rise. Non-working spend (the cost of producing marketing content, as opposed to media spend distributing it) can take up more than 40% of the average advertising budget. At the next Dallas dinner, Sandra and Chris will share insights from Percolate’s latest survey of over 300 enterprise CMOs, VPs, and Marketing Directors in the U.S. about their non-working media budgets and cost benchmarks.
The CMO Club private dinners and roundtables are for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring eligible Heads of Marketing as your guests to the event. We always encourage new faces. Please RSVP to firstname.lastname@example.org with their name, title, company name & contact information.