The CMO Club invites you to join your fellow CMOs and Heads of Marketing for your next NYC CMO Club Dinner and Roundtable on Wednesday September 9th at Nerai in Midtown East! You can expect a great evening of peer networking and an insightful roundtable around Aligning Marketing with the Customer Journey, led by Catrina Boisson, Global Marketing and Customer Experience Specialist, Customer Engagement Solutions, IBM.
Catrina is one of IBM’s CMO Subject Matter Experts, with over 25 years of experience and a proven track record leading multi-channel strategic marketing and sales efforts for both B2B and B2C and for brands with as many as 200+ individual products.
The root of all good marketing begins with the customer. The seismic shift in marketing – from one-way broadcasting to a two-way, interactive dialogue – has put today’s CMOs in a powerful, high impact position. Translating this customer view and voice into a clear vision for the organization can be one of a CMO’s biggest challenges.
Before the dinner, be sure to check out the great CMO-only contributed and curated content available now in The CMO Solutions Clubhouse, including Why the Best CMOs in the World are Customer Champions Every Step of the Way and more on Innovation for a Remarkable Customer Experience.
The CMO Club private dinners and roundtables are for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring one eligible Head of Marketing as your guest to the event. We always encourage new faces. Please RSVP to firstname.lastname@example.org with their name, title, company name & contact information.