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2017 Fall Summit Agenda

2017 Fall Summit Agenda

Check out the Fall CMO Club Summit Agenda

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2017 Fall Summit Agenda 

Monday, October 9th 

4:00-5:30 PM – “New World of B2B Marketing” Workshop

4:00-5:30 PM – CMO Club Mentoring Program Planning Roundtable 

6:00-8:00 PM – Welcome Reception with Surprise Guests

7:45-9:45 PM – Chapter Presidents Dinner (Presidents and Ambassadors)

Tuesday, October 10th

7:00 AM – Registration Open

7:30 – 8:30 AM – Breakfast

8:30 – 9:15 AM – Welcome to The CMO Club

  • Pete Krainik, CEO, The CMO Club with The CMO Club Band

9:15 – 9:40 AM – Dealing with Big Challenges – So Much More than Marketing 

  • Julie Cary, CMO, La Quinta
  • Ellen Junger, Chief Customer and Marketing Officer, Payless ShoeSource
  • Kevin Moffitt, Chief Digital Officer, Office Depot
  • Jennifer Renaud, Marketing Lead, Oracle Marketing Cloud
  • Helena Verellen, SVP Global Marketing & Business Development, Audible Inc.

9:40 – 10:10 AM – True North: Finding and Aligning Your Purpose in Business and In life 

  • Roy Spence, Co-Founder and Chairman of GSD&M, Author

10:20-11:05 PM – Problem Solving Roundtables 

Roundtable 1 – Creating a Customer-Centirc Company Culture 

  • Karen Noel, GM Marketing, Sprint
  • Kim Yates, VP Marketing and eCommerce, Lee Jeans

Roundtable 2 – Product Marketing/Positioning and Lessons Learned from New Product Introductions

  • Patti Newcomer-Simmons, Head of Marketing/Analytics, Pro Tax Business, Intuit
  • Melinda Welsh, CMO Chase Auto Finance, JPMorgan Chase & Co.

Roundtable 3 – Resolving the Brand Conflict – Mass Reach and Penetration while Connecting to Individual Customers 

  • Chris Meringolo, VP Consumer Engagement, Bayer Consumer Health
  • Greg Sieman, VP Marketing, Vi (formally Classic Residence by Hyatt)

Roundtable 4 – Branded House or House of Brands: Framework for Success

  • Jennifer Elliott, VP Marketing, Delta Dental Plans Association
  • Chris Moloney, CMO, Taxslayer

11:15 – 12:00 PM – Problem Solving Roundtables

Roundtable 1 – Customer Centricity: A Data-Driven Approach

  • Jerry Rocha, Executive Director, Global Business Intelligence, Estee Lauder
  • Jay Sears, Group Head / SVP, Mastercard Ad Intelligence, Mastercard
  • Kathy Menis, CMO, Signal

Roundtable 2 – Differentiating Your Content Marketing Strategy

  • Paul D’Arcy, SVP Marketing, Indeed.com
  • Drew Neisser, CEO, Renegade

Roundtable 3 –TV Attribution & ROI Measurement: Best Practices

  • Jason John, CMO, Publisher Clearing House
  • Sean Muller, CEO, iSpot.tv

Roundtable 4 – Most Effective Online Tools of Budget-Conscious Marketing – B2B

  • Camila Casale, CMO, US & Canada, Softtek
  • Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise

12:10 – 12:35 PM – Brand-Led Transformation

  • Jared Cluff, CMO, Blue Apron
  • Amy Dunkin, CMO, HMH
  • Margaret Molloy, Global CMO, Siegel+Gale
  • Clayton F. Ruebensaal, VP Global Brand Management and Design,American Express

12:35 – 12:45 PM – CMO Club Vares – K9s for Warriors 

12:45 – 1:05 PM – Brands Backstage – Surprise Guests 

1:15 – 2:30 PM – Lunch

2:30 – 2:55 PM – Leading the Brand Company Wide – So Much More than Marketing

  • Simon Burch, CMO Belvedere Vodka, LVMH
  • Eric Reynolds, CMO, Clorox
  • Arra Yerganian, CMO, Sutter Health
  • Michael Birt, CMO, Grunt Style

2:55 – 3:15 PM – Can You See Each Customer in Your Analytics?

  • Rex Briggs, Founder & CEO, Marketing Evolution
  • Jeffrey Boorjian, VP Marketing, MetLife

3:15 – 3:45 PM – The Cord Is Cut: Now What?  Getting More Creative with Fragmentation

  • Alma Derricks, CMO, El Rey Network
  • Judy Hackett, CMO, Emerging Businesses, Dun & Bradstreet
  • Joe Puglisi, Head of Branded Content, The Players’ Tribune
  • Jay Williams, Basketball Analyst, ESPN & Partner, Leverage

3:45 – 3:55 PM – Meet The Charities for CMO Club Cares

  • David Fischette, CEO, Go West Creative
  • Sandi Capra, CEO, Grove-Avenue Solutions

3:55 – 4:35 PM – CMO Club Cares – Problem Solving Breakouts to Help Charities

4:40 – 5:25 PM Problem Solving Roundtables

Roundtable 1 – New Ways to Reach TV Audiences and Measure Results

  • Meg Lee, CMO, Norwegian Cruise Lines
  • Jason Ford, EVP Brands, Alphonso Inc.

Roundtable 2 –  Leading the Brand Beyond the Marketing Department

  • Diane Morrison, National VP Marketing, CalAtlantic Group, Inc.
  • Betty Noonan, CMO, Cree

Roundtable 3 – The Blurring of B2C and B2B Marketing – Implications for B2B Marketers

  • Jennifer Krisko, SVP Integrated Marketing Operation, Wells Fargo
  • Kimberly Kupiecki, Head of Strategic Marketing, Dow Water and Energy Solutions

Roundtable 4 – How To Decide on New Technology & Marketing Platforms

  • Clint Hughes, Recent VP Marketing, MediGain
  • Heidi Lorenzen, CMO, Singularity University

5:30 – 5:55 PM – It’s All About Storytelling – What’s Changed, What’s The Same

  • Jennifer Davis, CMO, Honeywell
  • Jerome Nadel, CMO, Rambus
  • Craig Rowley, VP Marketing, REI
  • Kyle Wong, CEO, Pixlee

5:55 – 6:10 PM –Content to Unleash Your Influence & Engage Those Who Matter To You

  • John Hall, CEO, Influence & Co

6:10 – 6:30 PM – How Technology Wins the Hearts and Minds of Consumers 

  • Scott Foernsler VP Sales/Marketing, Conversant
  • Jill Thomas, CMO, Innisfree Hotels
  • Doug Zarkin, CMO, Pearle Vision

6:30 – 7:30 – Reception

7:40 – 9:30 PM – Dinner and Surprise Guests

Wednesday, October 11th

8:00 AM – Registration Opens

7:00 – 8:00 AM – Yoga Class – CMO Style

8:15 – 9:15 AM – Breakfast

9:00 – 9:15 AM – 10 Years Already?

9:15 – 9:40 AM – Responding to the Dramatic Shift in the Economic/Political/Societal Conditions

  • Carol Kruse, CMO, Cambia Health Solutions
  • Michael Lacorazza, EVP, Head of Integrated Marketing, Wells Fargo
  • Gina McDuffie, CMO, VER
  • Kim Feil, CMO, Aspire Healthy Energy Drinks

9:40 – 10:00 AM – From CMO to P/L (CEO)

  • Carol Godfrey, GM, Southwire
  • Susan Lintonsmith, President & CEO, Quiznos

10;00 – 10:20 AM – Reducing the Risk of Thinking Big

  • Kathy Kladopoulos, President, The Midas Exchange
  • Charles Smith, CEO, Lifestyle Service Group (Plus Retired NY Knick)
  • Kevin Smith, CMO, Rollins, Inc.

10:30 – 11:20 AM – Problem Solving Roundtables

Roundtable 1 – Health Matters: Your Health and the Health of Your Team

  • Alice Jacobs, M.D., Physician Entrepreneur, Advisor and Investor
  • Alex Romanovich, Managing Director / CMO – USA, FiNC
  • Nerissa Sardi, VP Marketing and Business Development, MindSpring Urgent Care

Roundtable 2 – Building a Community Around Your Brand

  • Sonny Ganguly, CMO, WeddingWire
  • Evan Minskoff, Head of Brand and Global Growth Strategy, Tumblr 

Roundtable 3 – Account Based Marketing Insights – B2B

  • Megan Lueders, VP Marketing, Zenoss
  • Susan McKenna, CMO, Billtrust
  • Amy Scissons, CMO, Growth Market Regions, Mercer

Roundtable 4 – Marketing Innovation in Services Companies

  • Rissa Reddan, CMO, Performance Trust Capital Partner
  • Wendy Wong, CMO, Guild Mortgage Company

11:30 – 11:40 AM – Under the Influence – How to Work with Influencers & Content Creators To Maximize Engagement

  • Brodie Smith, Ultimate Disc League player, trick shot performer and YouTube Star

11:40 – 11:50 AM – Marketing Your Brand as an Artist – You Might Be Surprised

  • CAM, Grammy- Nominated Artist and Songwriter

11:50 – 12:05 PM – Integrating your Brand into the Pop Culture Conversation – Innovation and Inspiration

  • Selma Bouhl, VP Marketing Strategy & Integration, American Red Cross
  • CAM, Grammy-Nominated Artist and Songwriter
  • Laura Hutfless, Founder and CEO, FlyteVu
  • Brodie Smith, Ultimate Disc League player, trick shot performer and YouTube Star

12:05 – 12:20 PM – Performance by CAM, Grammy-Nominated Artist and Songwriter

12:30 – 1:45 PM – Lunch

1:45 – 2:10 PM – Listen Up CMOs: Here’s What Your Team REALLY Needs From You 

  • Patrick MacElroy, Head of Communications, PR & Events, Black & Veatch
  • April Crichlow,  Head of Global Supplier Marketing at SAP
  • Trish Mueller, Co-Founder, Mueller Retail

2:10 – 2:30 PM – Brands, Bands and Fans – A New Model for Engagement

  • Grace VanderWaal, Singer, Songwriter
  • Jake Udell, Manager of Grace VanderWaal and creator/owner, TH3RDBrain
  • Gregg Wattenberg, Songwriter, Music Producer, Musician
  • David Helfant, President and CEO of Arpeggio Entertainment

2:30 – 2:50 PM – Performance by Grace VanderWaal, Winner, America’s Got Talent

2:50 – 3:00 PM – Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

  • Andy Cunningham, Founder, President and Author, Cunningham Collective

3:00 – 3:25 PM – Global Brand Leadership – One Country at a Time

  • Phil Clement, Global CMO, Aon
  • Mirjana Prokic, Head of Int’l. Market Development, Farecla Products Ltd
  • Tatyana Zheltomirskaya, Head of Marketing, Starladder

3:25 – 4:00 PM – The Big Close – Brands, Bands, and Fans

 Register Now


If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

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