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2017 Fall Summit Agenda

2017 Fall Summit Sample Agenda

Check out a sample agenda from a past CMO Club Summit, and stay tuned for all new 2017 Fall Summit agenda updates!

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Tuesday, March 28th

5:00 – 6:00 PM – 60 Minute Wine MBA

  • Roxanne Langer, Head of Sales and Marketing, Moraga Vineyards

6:00 – 8:00 PM – Welcome Reception with Surprise Guests

8:00 – 10:00 PM – Chapter Presidents Dinner (Presidents and Ambassadors)

Wednesday, March 29th 

7:00 AM – Registration Open

7:30 – 8:30 AM – Breakfast

8:30 – 9:15 AM – Welcome to The CMO Club

  • Pete Krainik, CEO, The CMO Club, with The CMO Club Band

9:15 – 9:40 AM – Everyone Has a Plan Until You Get Punched in the Mouth” – Mike Tyson Dealing with Big Challenges as CMOs

  • Phil Clement, Global CMO, Aon
  • Judy Hackett, CMO Emerging Brands, Dun & Bradstreet
  • Clay Stobaugh, EVP, CMO, John Wiley and Sons

9:40 – 10:00 AM – “Everyone Move Down the Bench” – Dr Evil
Making the Leap to GM/Leadership Role Beyond Marketing: – Bar Side Chat

  • Snehal Desai, Global Business Leader, Dow Water & Process Solutions, The Dow Chemical Company

10:15 – 11:05 AM – Problem Solving Roundtables 

Roundtable 1 – “Customer Identity Matters” for Great Customer Experience 

  • Caroline Sheu, VP Global Digital Customer Marketing, Gap Inc.
  • Kathy Menis, SVP Marketing, Signal

Roundtable 2 – Brand Stewardship and Brand Purpose – Making an Impact

  • Jennifer Dominiquini, Chief Marketing & Client Experience Officer, BBVA Compass
  • Jennifer Welch, Head of Brand Strategy and Stewardship, Shell

Roundtable 3 – Product Marketing/Positioning and Lessons Learned from New Product Introductions – B2B

  • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
  • Judith Toland, CMO, Wells Fargo Commercial Distribution Finance

Roundtable 4 – Attention and Conversion Analytics for TV

  • Lina Calia, VP Paid Media, LifeLock
  • Sean Muller, CEO, iSpot.tv, Inc.

11:15 – 12:05 PM – Problem Solving Roundtables

Roundtable 1 – From “Search and “Social to “Discovery” – Connecting people with Content They Didn’t Know Existed 

  • Adam Singolda, Founder and CEO, Taboola
  • Michael Scheiner, VP Marketing and Communications, Abercrombie & Fitch

Roundtable 2 – The Unexpected Impact of Call Conversations on ROI

  • Greg Sieman, VP Marketing, Vi (Formally Classic Residences by Hyatt)
  • Susan Bryant, CMO, DialogTech

Roundtable 3 – Using the Screenwriter’s Toolkit to Build Brand Story

  • Clay Hausmann, CMO, Aktana

Roundtable 4 – Building a High Performing Team in B2B

  • Gina McDuffie, CMO, VER
  • Hope Neiman, CMO, Tillster

12:15 – 12:40 AM – “Money Won’t Make You Happy, But Everyone Wants to Find out for Themselves” – Zig Ziglar
Balancing Profitable Growth with Brand Building

  • Rich Honiball, SVP/Chief Merchandising and Marketing Officer, Navy Exchange Service Command (NEXCOM)
  • Patrick McLean, EVP, CMO, TD Bank
  • Fred Neil, Global Head of Lifecycle Marketing and BI, Amazon
  • Tristan Simpson, SVP, CMO, Ready Pac Foods, Inc.

12:40 – 1:00 PM – Brands Bands and Fans – Surprise Guests

1:00 – 2:30 PM – Lunch

2:30 – 2:55 PM – “A Special Effect Without a Story is a Pretty Boring Thing” – George Lucas
It’s All About Story Telling – What’s Changed, What’s The Sam

  • Iwans Alter, CMO, Jack in the Box
  • Kevin Doohan, EVP, Chief Brand Officer, Tessera
  • Quan Nguyen, VP Marketing, Lennox Industries

2:55 – 3:15 PM – Fit Matters: How to Love your Job – Bar Side Chat

  • Cammie Dunaway, Global Chief Marketing Officer, Author and Board Member

3:15 – 3:30 PM – Surprise Guest

3:30 – 3:45 PM – Meet the Charities for CMO Club Cares

  • Judy Hackett, CMO Emerging Brands, Dun & Bradstreet
  • David Fischette, CEO, Go West Creative

3:45 – 4:30 PM – CMO Club Cares – Problem Solving Table Breakouts tp Help Charities 

4:40 – 5:30 PM – Problem Solving Roundtables 

Roundtable 1 – Paid, Owned, and Earned Digital Marketing (Getting The Right Roadmap – Paid Social, Customer Lifetime Value, and Online to Offline)

  • Curt Hilliard, CMO, EVP Sales, DirectBuy Inc.
  • Michael Mothner, Founder and CEO, Wpromote

Roundtable 2 – Settling for Less: Why Digital Marketing Doesn’t Have to Be So Bad

  • Matt Martella, SVP Marketing, Conversant, Inc.
  • Hardy Jiang, VP Digital Marketing, TicketMaster/Live Nation Entertainment

Roundtable 3 – The Funnel Hasn’t Gone Away – Just Changed

  • Michael Mendenhall, CMO, Flex
  • Christian Nolte, VP Marketing & Global Business Development, Masonite International

Roundtable 4 – Successfully Turning Around Your Business as CMOs

  • Molly Battin, Chief Brand Strategy Officer, Turner
  • Grant Johnson, CMO, Kofax
  • Sydney Seiger, CMO, TXU Energy

5:45 – 6:10 PM – “You Can’t Always get What You Want, But You Get What You Need”
Rolling Stones.
What Can We All Learn from the Services Industries

  • Manny Rodriguez, Chief Marketing and Experience Officer, UCHealth
  • Carol Kruse, CMO, Cambia Health Solutions
  • Diane Lofgren, CMO, Sharp HealthCare

6:10 – 6:25 PM – Surprise Guests

6:30 – 7:30 PM – Reception

7:40 – 9:30 PM – Dinner + Surprise Guests

9:15 – 10:00 PM – The Afterparty with Surprise Guests

Thursday, March 30th 

7:30 AM – Registration Opens

7:45 – 9:00 AM – Breakfast

9:00 – 9:15 AM – What I Learned so Far

  • Drew Neisser, CEO, Renegade
  • Sheryl Adkins-Green, CMO, Mary Kay Inc.
  • Wendy Wong, CMO, Guild Mortgage Company

9:15 – 9:45 AM – Responding to the Dramatic Shift in the Economic/Political/Societal Conditions: Back to the Strategy Drawing Board

  • Elaine Leavenworth, SVP, Chief Marketing & External Affairs Officer, Abbott
  • Trish Mueller, Board Director, Dave & Busters & Co-Founder Mueller Retail Consulting
  • David Minifie, Chief Experience Officer, EVP, Corporate Strategy, Centene
  • Kathy Kladopoulos, President, The Midas Exchange
  • Kim Feil, CEO, bizHive and Board Member

9:45 – 10:05 AM – “I Generally Avoid Temptation, Unless I can’t Resist It” – Mae West
Let’s Get Personal – What Really Works

  • Richard Marnell, SVP Marketing Viking River Cruises
  • Matt Martella, SVP Marketing, Conversant, Inc.

10:05 – 10:25 AM – “Don’t Trust Everything You See. Even Salt Looks Like Sugar” – Maryum Ahsam
Solving the Problem of Media Transparency, Fraud, and Trust

  • Dan Salzman, Global Head of Media, Analytics and Insights, HP
  • Opher Kahane, CEO & Co Founder, Origami Logic

10:40 – 11:30 AM – Problem Solving Roundtables

Roundtable 1 – Leading Change beyond Your Marketing Department in B2B

  • Chris Moloney, CMO and Head of Products, CAN Capital
  • Maureen Quirk, Vice President Marketing, Sysco Corporation

Roundtable 2 – Looking to Change or Between Gigs – Ideas for Finding the “Right” Next Position and Staying Motivated 

  • Clint Hughes, Recent VP Marketing, mediGain
  • Lisa Woodard, Recent VP Marketing, Transamerica Brokerage

Roundtable 3 – Size Doesn’t Matter: Doing Big Things as Small Company CMO

  • Andy Mackensen, Co-Founder & CMO, SnackNation
  • Keira Krausz, EVP, CMO, Nutrisystem

Roundtable 4 – How to Get More Tech Savvy as CMOs 

  • Dawn Anderson, CMO, AMN Healthcare
  • Nathaniel Whittemore, CE0, Partnered

11:45 – 12:10 PM – “There is No Such Thing as Bad Weather, only Inappropriate Clothing”
– German Proverb
The Journey Towards Digital Agility

  • Mirjana Prokic, International Market Development Director, Farecla Products
  • Barbara Angius Saxby, Managing Director/Founder, Accelent
  • Andrea Ward, CMO, Magento Commerce

12:10 – 12:25 PM – Content Marketing Powered by Expertise – How to Do it Right

  • John Hall, Co-founder and CEO, Influence & Co.

12:25 – 12:45 PM – Brands, Bands and Fans – Surprise Guests

12:45 – 2:00 PM – Lunch

2:10 – 2:35 PM – Management, Mentorship, Membership – Three M’s That Can make or Break Your Career – Insights from The Future CMO Club 

  • Heather Figallo, Senior Director of Product Innovation and Management, Southwest Airlines
  • Adam Morse, Senior Director of Marketing, Tillster Inc
  • Erin Wiratunga, Director of Produce Marketing, Dun & Bradstreet

2:35 – 3:00 PM – “I Refuse to Join Any Club that Would Have Me as a Member” Groucho Marks
Building a Community Around Your Brand

  • Camila Casale, CMO, Softtek
  • Alan Gellman, CMO, Esurance
  • Jerome Nadel, CMO, Rambus
  • Karen Noel, GM Marketing, Sprint

3:00 – 3:20 PM – Surprise Guest

3:20 – 3:45 PM – The Big Close – Brands, Bans and Fans with Surprise Guests


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If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

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