LinkedIn, Facebook, Twitter, Instagram, TikTok, and Snapchat represent a new world of marketing opportunities around building brand awareness, gaining customer insight, and delivering engaging experiences.

As CMOs navigate the social media landscape, they come across many challenges and opportunities to raise awareness of their brands to fully engage with their customers. The CMO Club recently developed a new study on a Social Media Playbook, Five Pillars of Success in thought leadership with Claro Enterprise Solutions.

The study held in-depth individual interviews with CMO Club senior marketing members. WE’ve brought together three of our members that participated in this discussion to further explore their best practices, lessons learned, and insights from the front lines.

Our featured roundtable leaders include Camila Casale, CMO, Claro Enterprise Solutions, Noha Abdalla, VP Global Social Media, Hilton, and Dan Hennessy, VP/GM Serta Simmons Bedding.

Hosted by: Jon Suarez-Davis (jsd), SVP Strategic Marketing & Innovation, Salesforce.

Date: Wednesday, August 20th, 2020
10:00 – 11:00 a.m. PT | 1:00 – 2:00 p.m. ET | 6:00 – 7:00 p.m. GMT +1

Camila Casale, CMO, Claro Enterprise Solutions
Noha Abdalla, VP Global Social Media, Hilton
Dan Hennessy, VP/GM Serta Simmons Bedding
Host, Jon Suarez-Davis (jsd), SVP Strategic Marketing & Innovation, Salesforce

 

 

 

 

 

 

 

 

What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.