What do companies and people who survive – even improve – during crises actually do? What can we learn from the past? Successful organizations “react to threats as opportunities, adapting to survive and prosper,” according to an overview of the new-but-thriving discipline known as resilience theory.

Join our featured speaker, Martin Kihn (MK), SVP Marketing Strategy, Marketing Cloud at Salesforce and Host, Pete Krainik, Founder, Global Head Engagement, The CMO Club as they discuss Marty’s insights on four actions resilient types did in the past to survive and thrive in the storm and how marketing leaders can use these tools to look beyond the crisis to transform their organization and customer impact and succeed in the coming months and years ahead.

Date: Wednesday, May 27th, 2020
10:00 – 11:00 a.m. PT | 1:00 – 2:00 p.m. ET | 6:00 – 7:00 p.m. GMT +1

Roundtable leader: Martin Kihn, SVP Marketing Strategy, Marketing Cloud at Salesforce
Host: Pete Krainik, Founder, Global Head Engagement, The CMO Club

What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.