Your brand safety wake up call- Support real news!
At a time when audience engagement in trusted news is on the rise, brands are blocking valuable inventory and opportunity for quality reach and return. As audiences across our country focus their eyes and ears on an election year, the advertiser’s role in sustaining professional news has never been more important.
Join Terri Walter, Chief Growth Officer and David Kohl, President and CEO of TRUSTX as they discuss the state of brand safety and suitability in the news, what changes are underway for brands and publishers, how CMOs can take action, and why this year is so important.
**Please note the updated date/time:
Date and Time: Wednesday, February 5th, 2020
10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1
There has never been a more important time for news, and brand suitability in news. With heightened advertiser sensitivity to brand reputation in unpredictable news environments, many marketers and their agencies are rightfully doubling down on brand safety and suitability. In the last year, the number of brands blacklisting news is up 33%, and according to a 2019 Digiday survey, 43% of media buyers are avoiding news altogether.
Join us as we discuss and share insights on what you need to know to heighten your brand’s reputation.