2016 Fall Summit Agenda

Sneak Peak the Fall Summit Agenda

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Monday, October 10th

Welcome Reception

CMO Club Chapter Presidents Dinner

Tuesday, October 11th

Registration Open


Welcome to The CMO Club

  • Pete Krainik, CEO, The CMO Club with The CMO Club Band

Innovation Ecosystems – Produce or Vamoose (Innovation)

  • Eric Reynolds, CMO, The Clorox Company
  • Jennifer Duhon, Head of Brand Strategy and Stewardship, Shell Brands International
  • Kieran Hannon, CMO, Belkin International

Making the Leap to GM/Leadership Role Beyond Marketing: What Can CMOs Do Today – Bar Side Chat

  • Francis Allen, CMO, Jack in the Box

Problem Solving Roundtables

Roundtable 1 – 50 First Dates: Why Digital Marketing Can Be So Awful When It Doesn’t Have to Be

  • Jim Davis, VP Consumer Engagement, Deckers Brands
  • Matt Martella, SVP Marketing and Business Development, Conversant

Roundtable 2 – Creating a Culture of Entrepreneurship within Established Corporations: Tactics to Inspire Creativity and Innovation

  • Mike Stemple, Founder, Inspirer
  • Kathy Kladopoulos, President, The Midas Exchange

Roundtable 2 – Doing More with Less, Creative Ways to Stretch your Marketing Budget 

  • Jill Thomas, VP Global Marketing, Cinnabon
  • Allison Lewin, VP Marketing, f’Real Foods

Roundtable 3 – Winning in B2B – Connecting Biz Dev with Product Marketing 

  • Jerome Nadel, CMO, Rambus
  • Deepika Bajaj, Head of Product Marketing, Atypon

Problem Solving Roundtables 

Roundtable 1 – Finally, from Campaigns to Tailored Marketing for Every Customer: It’s all about the Data

  • Erika Gessin, VP Marketing Technology & Digital Marketing, Constellation Brands
  • Paul Alfieri, SVP Marketing, Turn
  • Max Knight, Global Marketing Science Services, Turn

Roundtable 2 – Targeted TV: How Tv’s Reach Now Meets Digital Depth

  • Eric Reynolds, CMO, The Clorox Company
  • Laurel Bernard, President Entertainment Marketing, Simulmedia

Roundtable 3 – Modern Event Marketing – Transitioning Events from Assets vs. Expense

  • Amie Preston, VP Marketing Strategy and Operations, Pegasystems
  • Stephen Carroll, VP Marekting, Cvent

Roundtable 4 – B2B – Demonstrating The Value of Marketing to Your CEO and Board

  • Maria Carballosa, CMO Drillinginfo Inc
  • Collette LaForce, CMO, ICF

Surprise Guest 

Are you Smarter Than a Retail CMO?

  • Fara Howard, VP Global Marketing, Vans
  • Dee Mclaughlin, VP Global Marketing, Forever 21
  • Paula Puleo Blomquist, CMO, Eyemart Express
  • Jennifer Warren, CMO, At Home

Brands Bands and Fans


CMOs as Modern Marketers – What’s Changed, What’s the Same? Bar Side Chat

  • Mike Linton, Enterprise CMO, Farmers Insurance

Marketing “Product Innovation” – It’s Not What you Think – Bar Side Chat

  • Marc Mathiew, CMO, Samsung

Meet the Charities for CMO Club Cares

  • Judy Hackett, CMO Emerging Business, Dun and Bradstreet
  • David Fischette, CEO, Go West Creative

CMO Club Cares, Problem Solving Table Breakouts to Help Charities 

Problem Solving Roundtables 

Roundtable 1 – New Age of TV Attribution: How Forward-Thinking Marketers are Connecting TV Ads to Sales in a Digital Like Manner

  • Jack Pan, President of Motion Picture Marketing, STX Entertainment
  • Jeff Softly, VP Marketing and Analytics, Experian Consumer Services
  • Sean Miller, CEO, iSpot Tv Inc.

Roundtable 2 – Different Attitudes of ROI Throughout Your Marketing Organization

  • Richard Kylberg, VP Corporate Marketing and Communications, Arrow Electronics
  • Opher Kahane, CEO, Origami Logic

Roundtable 3 – Creating Demand that Sales Cares About: B2B Demand Generation that Works 

  • Carolyn Loudenslager, VP Marketing Operations and Research, Dell EMC
  • Christine Heckart, CMO, Brocade

Roundtable 4 – Leading Company Wide Digital Transformation:

  • Andrew Miller, VP Global Corporate Marketing, AON
  • Michael Lacorassa, EVP, Head of Integrated Marketing, Wells Fargo

The Story Matters – Passion Rules with Customers

  • Alam Derricks, VP Marketing and Sales, Cirque du Soleil
  • Chris Brull, VP Marketing, Kawasaki Motors Corp
  • Lee Applbaum, CMO, The Patron Sprits Company

Surprise Guests


Dinner + Surprise Guests

The After Party with Surprise Guests

Wednesday, October 12th 

Registration Opens


What I Learned So Far

  • Dan Marks, CMO, Hancock Whitney Bank
  • Gina McDuffie, CMO, VER
  • Manny Rodriguez, CMO, UCHealth
  • Kim Salzer, CMO, Hyperloop One

Creating a Dynamic Mentoring Culture 

  • Lori Bachman, Founder and CEO, The MentorShift Group

CMO Insights – Rapid-fire 

  • Julie Cary, CMO, La Quinta
  • Kevin Doohan, CMO, DTS
  • Brandon Miller, CMO, Pinxter
  • Lisa Woodard, CMO, Transamerica Brokerage

The Power of Knowing

  • Suzanne Valentine, Chief Data Scientist, IBM
  • Tony Storr, IBM Global Mobile

Leaving a Legacy with your Brand – Bar Side Chat

  • Elisabeth Charles, CMO, Athleta

Beyond the Hype: Taking the “i” Out of Mobile

  • Alison Corcoran, SVP Marketing, Stories and Online, Staples
  • Ninish Ukkan, SVP Technology, eHarmony
  • Andrea Ward, VP Marketing, Oracle Marketing Cloud

Problem Solving Breakout Sessions

Roundtable 1 – A Strategic Approach or Personal Branding: Getting Strategic without Going Too Far

  • David Minifie, CMO, Centene
  • Drew Neisser, CEO, Renegade

Roundtable 2 – The Law is your Friend – Staying out of Trouble and Having the Upper Hand

  • Jenay Iurato, Attorney at Law, Iurato Law Firm, PL
  • Gina Sinadinos, Attorney at Law, Mortellaro and Sinadinos

Roundtable 3 – How to Generate Dramatic Growth in Short Time Frames 

  • Chris Maloney, CMO, CAN Capital
  • George Revotsky, CMO, Soothe

Altered States – AR, 3D, VR, Drones and 360 – Are you Ready?

  • Gordon Ho, CMO, Princess Cruises
  • Jon Landau, Producer, Titanic, Avatar and More
  • Elisha Greenwell, Chief Strategy Officer, MoFilm

Brands Bands and Fans – Surprise Guest 


Different Faces, Different Devices – Personalized Marketing 

  • Edward Boyle, Head of Global Interactive Marketing, Urban Outfitters
  • Jim Davis, VP Consumer Engagement, Deckers Brands
  • Matt Martella, SVP Marketing, Conversant

Time to Change Everything – Wow! Bar Side Chat

  • Arra Yerganian, Chief Marketing and Branding Officer, Sutter Health

Brand Engagement – Do More of This, Do Less of This!

  • Paul Hillen, VP Corporate Global Marketing, Cargill
  • Judy Hackett, CMO, Emerging Businesses, Dun & Bradstreet
  • Ann Davids, CMO, Direct Auto and Life Insurance
  • Susan Lintonsmith, CMO, Quiznos

The Big Close – Brands, Bands and Fans – Surprise Guests

The CMO and Future CMO Club After Party

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