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Agenda Fall Summit 2018

2018 Fall Summit Agenda

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“BS” or “Yes” for CMOs – What Really Works and What Doesn’t

  • Phil Clement, recent CMO, Aon
  • Jeni Golomb, CMO, Daisy Brand
  • Rich Honiball, CMO, Navy Exchange Service Command
  • Jennifer Griffin Smith, CMO, Alfresco
Creating Value for Customers – New Approaches

  • Terry Haley, Chief Growth Officer, Hopdoddy Burger Bar
  • Muriel Lotto, Head of Global Brand and Marketing Strategy, Western Union
  • Chris Mangan, VP Marketing and Director of Asset Acquisitions, Midas-Exchange

Problem Solving Roundtables

Leveraging AI and Machine Learning – Boost Conversion, Engagement and Loyalty

  • Nicholas Worth, CMO, Selligent Marketing Cloud

B2B Demand Gen: Why Isn’t My Marketing Driving Sales?

  • Dave Scott, CMO, HouseCanary
  • Rhonda Shantz, CMO, Centrify Corporation

Building your Brand in the Professional Services Industry

  • Casey Foss, Head of Marketing, West Monroe Partners
  • Gillian Ward, CMO at Baker Botts LLP

Problem Solving Roundtables

Successful Marketing Operations – The Keys to Success

  • Jennifer Krisko, Marketing Operations Leader, Wells Fargo
  • Kimberly Kupiecki, Global Leader, Sustainability, Advocacy and Communications, Dow Chemical Co

B2B Events: Are You Boring Your Prospects?

  • Melissa Hendricks, VP Worldwide Marketing, Cerner Corporation
  • Erika Hill, VP Marketing, Trellance

Leveraging Human Centered Design

  • Nancy Vuckovic, Head of Consumer Experience, Cambia Health Solutions

The Promise of 1-to-1 Digital Marketing – Case Studies

  • Christi Korzekwa, SVP Marketing, Tractor Supply Company
  • Scott Foernsler, VP CRM Solutions, Conversant

Your Experience is Your Brand

  • John Jacko, Chief Growth Officer, Pentair
  • Carol Kruse, CMO, Cambia Health Solutions
  • Kathleen (D’Amato) Schneider, CMO, Sungard Availability Services
  • Swan Sit, VP of Global Digital Marketing, Nike
Finding your Own Path to Leadership

  • Brett Culp, Filmmaker and Social Entrepreneur
Brand-Led Transformation

  • Anthony Barton, SVP Consumer Marketing and Brand Creative, CMT
  • Andrea Brimmer, CMO, Ally
  • Margaret Molloy, Global CMO, Siegel+Gale
  • Sherry Sanger,SVP Marketing, Penske Truck Leasing
  • Dara Treseder, CMO, GE Business Innovations & GE Ventures

Problem Solving Roundtables

Scrappy not Crappy, Marketing on a Shoestring Budget

  • Jean Staten Healy, VP Marketing, CA Technologies
  • Gabi Zijderveld, CMO, Affectiva

B2B Content: Rethinking the Whole Damn Thing

  • Drew Neisser, Founder andCEO, Renegade
  • Chandar Pattabhiram, CMO, Coupa
  • Tanika Vital-Pringle, Head of Brand | Shell Polymers, Shell

Reducing Media Waste – Speed and Accuracy of Customer Identity Matters – Case Studies

  • David Gitter, CMO, World Poker Tour
  • Kathy Menis, CMO, Signal

Case Studies – New Ideas for Customer Experience

  • Melissa Bledsoe Minihan, Global Vice President and GM for Apparel, LYCRA
  • Michelle J Snyder, VP Retail Marketing, Comcast

The New “Data Privacy” World –– From Freak Out To Opportunities

  • Jason Bier, Chief Data and Privacy Officer, The Engine Group
  • John Costello, CEO, Costello Ventures
  • Brian Duke, VP, Conversant Media
  • Brian Walsh, SVP US Data Strategy, TD
Developing a Great Relationship with your CEO

  • Jeff Jenkins, CMO, Carl’s Jr & Hardee’s
  • Jason Marker, CEO, CKE Restaurants, Inc.
  • Greg Welch, Senior Partner CMO Practice, Spencer Stuart
What CMOs are Really Worth? The Results are In From the Largest, Most Comprehensive CMO Compensation Survey Ever

  • Kim Feil, CMO, Aspire Healthy Energy Drinks
  • Alan Hart, CMO Curated Research & Virtual Roundtable Chair, The CMO Club
Hispanic Marketing Leadership Insights – What Really Matters

  • Camila Casale, SVP & CMO, US & Canada, Softtek
  • Fabian Urquijo, SVP & Chief Marketing Officer, Professional Brands, Revlon
Transformation – Building the Next Generation of Customers

  • Michael Barrette, Chief Marketing and Sales Officer, Dippin Dots and Doc Popcorn
  • Don Hoffman, CMO, Cracker Barrel
  • Patti Newcomer, VP Marketing & Analytics, Intuit

Problem Solving Roundtables

Maximize Digital Advertising ROI – Case Studies

  • Jennifer Elliott, CMO, Delta Dental
  • Lauren Sallata, CMO, Panasonic USA
  • Bob Kasai, GVP Enterprise Marketing, Spectrum

Customer Experience – Outside the Box

  • Jeannine Holland, Chief Marketing and Communications Officer, Guitar Center
  • Kurt Hunzeker, VP Marketing Strategy & Research, Minor League Baseball
  • Heidi Matheys, CMO, ValvolineBuilding your Brand in the Professional Services Industry

Inspiring your Team to Greatness – Tips and Tricks

  • Diane Morrison, VP Marketing and Sales, Lennar
  • Dan Marks, CMO, Hancock Whitney

Media in B2B: Why Digital May Be Failing You

  • Armen Najarian, CMO, Agari
  • Jennifer Zwiefel Renaud, VP Marketing Americas, Vertiv Co
  • Alex Romanovich, CMO, FINC

Emotional Brand Equity vs Feature/Function Branding

  • Kristin D’Arcy, CMO, American Eagle Outfitters
  • Jennifer Dominiquini, CMO, BBVA Compass
  • Glenn Thomas, CMO, GE Healthcare
Is Your Marketing Operations Fast, Smart and Scalable?

  • Michael Donnelly, SVP Digital Experiences Group, Mastercard
  • Jerome Nadel, GM Secure Payments & Ticketing, CMO, Rambus
Raw Talent vs Marketing Expertise – The Answer

  • Renee Baker, CMO, Carillon Tower Advisers
  • Trish Mueller, recent CMO, The Home Depot
  • Jeanniey Mullen, CMO, Mercer
Brand Storytelling – Getting Specific on What Works Best

  • Stephanie Anderson, Chief Marketing & Strategy Officer, Ai Media Group
  • Magnus Jonsson, VP of Brand Engagement, The Clorox Company
  • Janice Le, CMO, Aruba, a Hewlett Packard Enterprise Company
The Future of Marketing: What You Need to Know

  • Judy Hackett, President, Credibility, Dun and Bradstreet
  • Michael Mendenhall, SVP,CMO & Chief Communications Officer, TriNet
  • Duncan Potter, CMO, ARRIS
  • Mike Sands, CEO and Co-founder, Signal

 Register Now

If you have any questions about The CMO Club or need help signing up for the 2018 and 2019 Summits, please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

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