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Agenda Fall Summit 2018

2018 Fall Summit Agenda

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“BS” or “Yes” for CMOs – What Really Works and What Doesn’t

  • Phil Clement, recent CMO, Aon
  • Jeni Golomb, CMO, Daisy Brand
  • Rich Honiball, Global Chief Merchandising & Marketing Officer, Navy Exchange Service Command
  • Jennifer Griffin Smith, Chief Marketing & Culture Officer, Alfresco
Creating Value for Customers – New Approaches

  • Terry Haley, Chief Growth Officer, Hopdoddy Burger Bar
  • Muriel Lotto, Head of Global Brand and Marketing Strategy, Western Union
  • Gina McDuffie, Co-CEO, CMO, VER
  • Chris Mangan, VP Marketing & Director of Asset Acquisitions, Midas-Exchange

Problem Solving Roundtables

Winning in Critical Moments with Customers (Not Missing Key Windows) – Case Studies

  • David Gitter, CMO, World Poker Tour
  • Bob Kraut, recent CMO, Captain D’s
  • Blane Sims, Chief Innovation Officer, Signal

More Tech, Org, Process – Less Promotion (C Learning from B Learning from C)

  • Karen Noel, IoT Performance, VP, Sprint
  • Ellen Junger, CMO, Helzberg Diamonds

B2B Demand Gen: Why Isn’t My Marketing Driving Sales?

  • Dave Scott, CMO, HouseCanary
  • Rhonda Shantz, CMO, Centrify Corporation

Being a High Value Strategic Contributor as CMO in a Professional Services Organization

  • Casey Foss, Head of Marketing, West Monroe Partners
  • Greg Sieman, SVP Marketing, Oak Street Health

Problem Solving Roundtables

Managing Marketing Operations Chaos – Keeping Things on Track

  • Jennifer Krisko, SVP Integrated Marketing Operations, Wells Fargo
  • Kimberly Kupiecki, Global Leader, Sustainability, Advocacy and Communications, Dow Chemical Co.

B2B Events: Are You Boring Your Prospects?

  • Melissa Hendricks, VP Worldwide Marketing, Cerner Corporation
  • Erika Hill, VP Marketing, Trellance

Leading Your Organization in Today’s Socially Charged World

  • Melissa Bledsoe Minihan, GM, Global VP Apparel, LYCRA
  • Chris Moloney, CMO, TaxSlayer

The Promise of 1-to-1 Digital Marketing – Case Studies

  • Corey Bergstrom, CMO,Swanson Health Products
  • Ben Eason, SVP Market Development, Conversant

Your Experience is Your Brand

  • Carol Kruse, CMO, Cambia Health Solutions
  • Dan Farrell, SVP of Sales and Marketing, St. Louis Cardinals
  • Kathleen (D’Amato) Schneider, CMO, Sungard Availability Services
Finding your Own Path to Leadership

  • Brett Culp, Filmmaker and Social Entrepreneur
Brand-Led Transformation

  • Anthony Barton, SVP Consumer Marketing & Brand Creative, CMT
  • Andrea Brimmer, CMO, Ally Financial Inc.
  • Margaret Molloy, Global CMO, Siegel+Gale

Problem Solving Roundtables

Using AI to Serve the Entitled Consumer

  • Dan Marks, CMO, Hancock Whitney
  • Alexei Kounine, AI Lead, Selligent Marketing Cloud
  • Nick Worth, CMO, Selligent Marketing Cloud

Scrappy Not Crappy, Marketing on a Shoestring Budget

  • Gina McDuffie, CMO, CEO, VER
  • Gabi Zijderveld, CMO, Affectiva

B2B Content: Rethinking the Whole Damn Thing

  • Chandar Pattabhiram, CMO, Coupa Software
  • Tanika Vital-Pringle, Head of Brand | Shell Polymers, Shell

From Surviving to Thriving: CMO’s Role in Delivering a True Customer Centric Engagement Model

  • Deborah Sabo, CMO, Food Lion
  • Michelle Snyder, VP Retail Marketing, Comcast

The New “Data Privacy” World –– From Freak Out to Opportunities

  • Jason Bier, Chief Data & Privacy Officer, The Engine Group
  • John Costello, CEO, Costello Ventures
  • Brian Duke, VP, Conversant Media
  • Brian Walsh, SVP US Data Strategy, TD
Diversity: What Really Matters on the Receiving and Producing End

  • Camila Casale, SVP & CMO, US & Canada, Softtek
  • Fabian Urquijo, SVP & CMO, Professional Brands, Revlon
CMO Job Market – So You Want a Bigger CMO or a CEO

  • Greg Welch, Senior Partner CMO Practice, Spencer Stuart
Are You Ready for Gen Z? Life After Gen X

  • David Stillman, Author and Generations Expert
  • Jonah Stillman, Gen Z
What CMOs are Really Worth? The Results are In From the Largest, Most Comprehensive CMO Compensation Survey Ever

  • Kim Feil, CMO, Aspire Healthy Energy Drinks
  • Alan Hart, CMO Curated Research & Virtual Roundtable Chair, The CMO Club
Transformation – Building the Next Generation of Customers

  • Michael Barrette, Chief Marketing and Sales Officer, Dippin Dots and Doc Popcorn
  • Don Hoffman, SVP Marketing, Cracker Barrel
  • Patti Newcomer, VP Marketing & Analytics, Intuit

Problem Solving Roundtables

Personalization and the Path to Purchase

  • Stephanie Anderson, Chief Marketing & Strategy Officer, Ai Media Group
  • Ivy Brown, VP Brand Marketing and Advertising, TIAA

Customer Experience – Outside the Box

  • Jeannine Holland, Chief Marketing & Communications Officer, Guitar Center
  • Heidi Matheys, CMO, ValvolineBuilding your Brand in the Professional Services Industry

Inspiring your Team to Greatness – Tips and Tricks

  • Diane Morrison, CMO, Mattamy Homes
  • Dan Marks, CMO, Hancock Whitney

Media in B2B: Why Digital May Be Failing You

  • Carter Holland, CMO, TraceLink
  • Alex Romanovich, CMO North America/USA, FiNCDigital Health & Technologies

Emotional Brand Equity vs Feature/Function Branding

  • Jennifer Dominiquini, Chief Marketing & Digital Sales Officer, BBVA Compass
  • Eric Reynolds, CMO, Clorox
  • Glenn Thomas, CMO, GE Healthcare
Conversational Commerce – Let’s Get Intimate and Easy

  • Mamie Peers, VP Digital Marketing, The Cosmopolitan of Las Vegas
  • John P. Kelly, Client Partner, LivePerson
  • Peter Czimback, Head of Global Consumer Digital Innovation, Aramark
Raw Talent vs Marketing Expertise – The Answer

  • Michael Donnelly, SVP Digital Experiences Group, Mastercard
  • Renee Baker, CMO, Carillon Tower Advisers
  • Trish Mueller, recent CMO, The Home Depot
  • Deb Radcliff, recent SVP Marketing, West Marine
Brand Storytelling – Getting Specific on What Works Best

  • Stephanie Anderson, Chief Marketing & Strategy Officer, Ai Media Group
  • Jennifer Elliott, CMO, Delta Dental
  • Andrew Miller, VP Global Marketing and Communications, Aon
Your Success as A CMO in 3-5 Years

  • Judy Hackett, President, Credibility, Dun and Bradstreet
  • Jerome Nadel, GM Secure Payments & Ticketing, CMO, Rambus
  • Mike Sands, CEO & Co-founder, Signal

 Register Now

If you have any questions about The CMO Club or need help signing up for the 2018 and 2019 Summits, please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

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