How do you move forward in times of crisis and continue to look ahead for future growth when the battle isn’t nearly over? Placing a focus on breakthrough moments, the strategies and grit you put forth in facing some of the toughest challenges are what can put you, your team, your organization, and your customers on the right path even when it doesn’t seem possible.

Join our featured roundtable leader, Marc Mathieu, SVP Strategic Customer Transformation & Innovation, Salesforce and CMO Club member, along with our Host, Jon Suarez-Davis (jsd), SVP Marketing Strategy & Innovation, Salesforce as they have a candid discussion on breakthrough strategies that Marc developed as CMO at Samsung, Unilever and VP Global Brand Marketing at Coca-Cola to reset the marketing agenda during a time of crisis. They will also discuss Marc’s vision on his “Breakdown to Breakthrough strategy” in how to create a plan to be better as brands, businesses, and as people after a crisis is over. His goal in developing this strategy – “to come out stronger 18 months later than you would have been if the crisis had not happened.”

Date: Thursday, April 23rd, 2020
9:00-10:00 am PT | Noon – 1:00 pm ET | 5:00-6:00 pm GMT +1

Roundtable leader: Marc Mathieu, SVP Strategic Customer Transformation & Innovation, Salesforce, former CMO, Samsung and Unilever 
Host: Jon Suarez-Davis (jsd), SVP Marketing Strategy & Innovation, Salesforce

What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.