Planning for the post COVID crisis is now starting to take hold. The crisis, that has had us make significant lifestyle changes, most notably include frequent handwashing and wearing masks and gloves in public. It’s also found us eating most, if not all our meals at home, which has led to a massive spike in home cooking, baking and return to comfort foods.

As a marketing leader, many questions have arisen about how we should be revising our priorities and opportunities in our marketing strategy, What behavioral changes will be sustained?  Depending on your industry, you may have experienced huge increases in sales or on the opposite in sweeping declines.  How do you manage all the new buyers that may have come into your brand or category, how do you re-engage with those who have left? What will brand loyalty look like over the next 12 months?

Join our featured speakers, David Bowman, EVP Jackson Family Winery and Marta Cyhan, CMO, Catalina as they address the topic of Improving Brand Loyalty in the age of Brand Loyalty Promiscuity. David and Marta will share in a candid discussion in latent loyalty, new discoveries, emotional imprinting and real connections and how that all plays a part in developing brand loyalty in the next 1 – 2 years.

Date: Wednesday, May 13th, 2020
10:00 – 11:00 a.m. PT | 1:00 – 2:00 p.m. ET | 6:00 – 7:00 p.m. GMT +1

Roundtable leader: David Bowman, Executive VP Marketing, Jackson Family Wines
Roundtable leader: Marta Cyhan, CMO, Catalina

What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.