To transform an organization’s brand, you need strong and effective leadership that is focused on developing a purpose driven brand while fostering a culture within the organization that empowers their teams to embrace and trust in the brand purpose. Brand transformation occurs when leadership and staff can effectively come together and and use its brand purpose to create a successful brand identity that meets the needs of its customers.
Date: Thursday, May 14th, 2020
12:00 – 1:00 a.m. PT | 3:00 – 4:00 p.m. ET | 8:00 – 9:00 p.m. GMT +1
What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.