To transform an organization’s brand, you need strong and effective leadership that is focused on developing a purpose driven brand while fostering a culture within the organization that empowers their teams to embrace and trust in the brand purpose. Brand transformation occurs when leadership and staff can effectively come together and and use its brand purpose to create a successful brand identity that meets the needs of its customers.

Join our featured speakers Tariq Hassan, CMO, Petco and Kellyn Kenny, CMO, Hilton and Host, Jon Suarez-Davis (jsd), SVP Marketing Strategy and Innovation, Salesforce, as they share their insights and experience in their roles as a CMO of how they have led brand transformation.

Date: Thursday, May 14th, 2020
12:00 – 1:00 a.m. PT | 3:00 – 4:00 p.m. ET | 8:00 – 9:00 p.m. GMT +1

Roundtable leader, Tariq Hassan, CMO, Petco
Roundtable leader, Kellyn Kenny, CMO, Hilton
Host, Jon-Suarez-Davis SVP Marketing Strategy & Innovation Salesforce

 

 

 

 

 

 

 

What is a Virtual Roundtable?

Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club members only. These roundtable discussions provide the opportunity to learn from and network with fellow peers in marketing leadership, share insights, develop lasting relationships and leverage The CMO Club benefits.