What A Waste: How Marketers Are Missing Out on Measurement

Joel Pulliam SVP Product Development Conversant

Join us for this upcoming webinar on the topic of How Marketers are Missing Out on Measurement.

Featuring Joel Pulliam, SVP Product Development at Conversant and hosted by our own CEO and Founder, Pete Krainik, The CMO Club.

Pete Krainik
CEO and Founder
The CMO Club



It’s not just enough to be able to reach your customers; you have to be able to measure the impact of the messages they receive. Yet, research shows that too many brands are unable to fully measure business and marketing performance. This webinar will discuss why measuring business and marketing performance is integral to reducing marketing waste, driving more revenue per customer and decreasing customer attrition. We’ll also discuss how a better understanding of your customers will lead to greater insights and driving better business outcomes.

Date and Time: Wednesday, November 6th, 2019
10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1

This webinar is a one-hour discussion led by a topic expert. This is a small group event for The CMO Club “Members Only.” This roundtable discussion will provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage The CMO Club benefits.