Marketing Dashboards – ABCs of KPIs for CEOs

Do you struggle with consistent and disparate data sources?

Do you struggle with connecting KPIs with the client journey and results?

We as marketers are inundated with so much data and access to so many reports, thanks to Google and friends.  Business Leaders don’t want to hear about engagement metrics as much as they do impact metrics.

To set effective goals for your company, you need to track key performance indicators (KPIs). Executive KPIs give you critical information about the business and help you evaluate the marketing team’s performance.

Are you telling the story with your data or just corralling numbers on to a page?

Join featured roundtable leader, Suzanne Reed, Head of Marketing, LBMC and discuss the best way to determine your companies KPIs and how to establish dashboards or reports that help you visualize the so what of your story.

Date and Time: Wednesday, March 18th, 2020
10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1

Roundtable speaker, Suzanne Reed, Director of Marketing, LBMC
Alan Hart
Host, Alan Hart, CMO Club Research and Content Chair, Host Marketing Today podcast series

 

 

 

 

 

 

 

 

 

What is a Virtual Roundtable?
Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club “Members Only.” These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage The CMO Club benefits