Marketing Dashboards – ABCs of KPIs for CEOs
Do you struggle with consistent and disparate data sources?
Do you struggle with connecting KPIs with the client journey and results?
We as marketers are inundated with so much data and access to so many reports, thanks to Google and friends. Business Leaders don’t want to hear about engagement metrics as much as they do impact metrics.
To set effective goals for your company, you need to track key performance indicators (KPIs). Executive KPIs give you critical information about the business and help you evaluate the marketing team’s performance.
Are you telling the story with your data or just corralling numbers on to a page?
Join featured roundtable leader, Suzanne Reed, Head of Marketing, LBMC and discuss the best way to determine your companies KPIs and how to establish dashboards or reports that help you visualize the so what of your story.
Date and Time: Wednesday, March 18th, 2020
10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1