Sample Agenda

    • Welcome to The CMO Club House
      Pete Krainik, CEO, The CMO Club with The CMO Club Band
    • The Consumer Face of The Digital Tomorrow
      J. Walker Smith, Executive Chairman of The Futures Company
    • Innovation Ecosystems – Produce or Vamoose (Innovation)
      Colin Hall, CMO, Allen Edmonds Corporation
      Marc Mathieu, CMO, Samsung Electronics America
      Andrea Ward, VP Marketing, Oracle
    • Problem Solving Roundtables
    • Roundtable 1 Getting Your Brand Discovered – Ideas on Content Tools, Tips and Tricks (Brand)
      Michael Donnelly, SVP, Global Digital Marketing, MasterCard
      Denise Karkos, CMO, TD Ameritrade
      Adam Singolda, CEO, Taboola
    • Roundtable 2 Optimizing Digital, Mobile and Video Ads – What’s Really New (Advertising)
      Ryan Linders, VP CRM and Loyalty, Sally Beauty
      Lisa Collings, VP Marketing & Client Development, Conversant
    • Roundtable 3 Doing More with Less, Creative Ways to Stretch Your Marketing Budget (Innovation)
      Corey Maynard, CMO, Yeti Coolers
      Kyle Schlegel, Global Marketing, Wilson Sporting Goods
      Jill Thomas, VP Global Marketing, Cinnabon
    • Roundtable 4 Innovation in B2B – New Ideas for Content and Influencers (Content)
      Melissa Hendricks, VP Marketing, Cerner Corporation
      Karen Noel, GM Marketing, Sprint
    • Problem Solving Roundtables
    • Roundtable 1 TVs Next Frontier for CMOs: Real-time Advertising Insights for Fragmented TV (Advertising)
      Sean Muller, CEO,
    • Roundtable 2 What’s New in Marketing Measurement for a Digital and Physical World
      Dee Mc Laughlin, Global VP Marketing, Forever 21
      Oscar Kaszubski, eCommerce General Manager NA, Mondelez Intl.
      Tom Dolan, SVP, MaxPoint Solutions
    • Roundtable 3 Getting on Boards – Inside Tips to Make it Happen (Career)
      Julie Daum, Practice Leader, Board/CEO Practice, Spencer Stuart
      Kim Feil, CEO, BizHive
    • Roundtable 4 B2B – New Approaches For Connecting with Customers (Content)
      Melinda Welsh, CMO, Chase Mortgage Banking and Auto Finance
      Amy Shah, CMO TE Connectivity
    • Better Brand, Better World
      Karen Quintos, CMO, Dell
      Adrian Grenier, Social Good Advocate, Star of Entourage
    • Mentoring Future CMOs – So Much More than Marketing
      Jeff Jones, CMO, Target
    • The Future of Branding (Brand)
      Pepper Evans, VP Branding and Member Engagement Marketing, US Loyalty/Plenti, American Express
      Josh Lesnick, CMO, Wyndham Hotels and Resorts
      Amanda Tolleson, VP of Brand Marketing & Strategy, Birchbox
      Margaret Molloy, CMO, Siegel+Gale
    • Meet The Charities for CMO Club Cares (2)
    • Optimizing Customer Journey vs Channel by Channel
      Emily Culp, CMO, Keds
      Casey Carey, VP Marketing, Google
      Rich Kylberg, CMO, Arrow Electronics
    • Problem Solving Roundtables
    • Roundtable 1 Building a Content-Driven Global Brand – Lessons from the Best of the Best
      Katrina Craigwell, Global Director Marketing Innovation, GE Digital
      Mayur Gupta, SVP, Head of Digital, Healthgrades
      Noah Brier, Co-Founder, Percolate
    • Roundtable 2 The Ecosystem of Brands, Bloggers and Online Influencers (Brand)
      Judy Hackett, CMO Emerging Businesses, Dun & Bradstreet
      Jim Lin, Top Dad Blogger & VP, Digital Strategist, Ketchum
    • Roundtable 3 Delivering High Impact B2B Demand Generation Integration (Tech and Biz Process and More)
      Anthony Christie, CMO, Level 3 Communications
      Ani Matson, CMO, Worldwide ERC
      Jennifer Fondrevay, CMO Apollo Education Group
    • Roundtable 4 Leading Company Wide Digital Transformation: Help is on the Way (Innovation)
      Jennifer Dominiquini, CMO, BBVA Compass
      Patti Newcomer, CMO, ProTax Division at Intuit
    • CMO Club Cares
      Problem Solving Breakouts to Help Charities
    • Building Credibility with your CEO – It’s Changing (Career)
      Jeff Jones, CMO, Target
      Alison Lewis, CMO, Johnson & Johnson
      Greg Welch, Principle, Spencer Stuart
    • Ground Breaking Story Telling – Bar Side Chat
      Norman Lear, Writer, Producer and Free Speech Champion
    • What I Learned So Far
      Julie Garlikov, VP Marketing, Rodan + Fields
      Sheryl Adkins-Green, CMO, Mary Kay Inc.
      Michael Mendenhall, CMO, Flex
      Robert Tas, CMO, Pegasystems Inc.
    • The US Elections and Global Markets
      Oliver Pursche, CEO, Bruderman Brothers
    • Leading Transformation – Not Just the What but the How
      Antonio Lucio, CMO, HP
    • Global Brand Leadership – Go To Strategies and Lessons Learned (Brand)
      Linda Boff, CMO, GE
      Phil Clement, CMO, Aon
      Mary Ann Fitzmaurice Reilly, SVP Marketing, American Express Company
      Dawn Hudson, CMO, The NFL
      Elaine Leavenworth, CMO, Abbott Laboratories
    • Problem Solving Roundtables
    • Roundtable 1 Insights for Leading High Performing Teams in 2016 – Sharing What Works (Team)
      Steven Handmaker, CMO, Assurance
      Sydney Seiger, CMO, TXU Energy
    • Roundtable 2 Key Insights – Leveraging B2B in B2C and Vice Versa (Customer)
      Derome Nadel, CMO, Rambus
      Alex Romanovich, CMO/CEO, Viosk
    • Roundtable 3 Getting More Out of Paid Social: What Really Works
      Michael Scissons, Head of eCommerce, Anheuser-Busch InBev
      Max Kalehoff, CMO, SocialCode
    • Roundtable 4 Working with PE Firms – The Untold Insights
      Kathy Kladopoulos, President, The Midas Exchange
      Gerard van Spaendonck, Managing Director, JLL Partners
      David Verklin, Operating Partner, Calera Capital
      John Owens, CMO, JGWentworth
    • Problem Solving Roundtables
    • Roundtable 1 Translating your Largest Media Budget Items from Metrics to Outcomes
      Kevin Moffit, VP eCommerce, Office Depot
      John Piccone, Chief Strategy Officer, Simulmedia
    • Roundtable 2 Energizing and Educating your Employees
      Sheryl Atkins Greene, CMO, Mary Kay Inc.
      Carol Kruse, CMO, Cambia Health Solutions
    • Roundtable 3 Career/Personal Work Life Balance – New Ideas for Happiness
      Lisa Woodard, CMO, Transamerica Life Insurance Company
      Robert Tas, CMO, Pegasystems
    • Roundtable 4 Leveraging Mobile in B2B – It’s not just for B2C
      Matt Preschern, CMO, HCL Technologies
    • Branding and Music: Some Kind of Wonderful
      Louise Goffin, Singer-songwriter, Recording Artist, Producer
      Brian Monaco, EVP, Global Head of Advertising, Film & TV at Sony/ATV
    • Story Telling and Brand Engagement – Story Trumps Data
      Douwe Bergsma, CMO, Georgia Pacific
      Darren Marshall, CMO, Steinway and Sons
      Maria Winans, CMO, IBM Commerce, Social and Mobile
    • Millennials and Music: Back to the Future
      David Helfant, President and CEO of Arpeggio Entertainment, LLC
      Danny Socolof, Founder Marketing Entertainment Group of America (MEGA Inc)
      Surprise Guest