April 9 – 10, 2019
Marina del Rey, California

An experience like never before – 150 Senior Marketing Executives come together to help solve today’s toughest CMO Challenges in a no vendor selling, candid and trusted environment. Top CMOs learn from innovative main stage panels, and problem-solving breakout sessions plus, surprise appearances by celebrity artists and guests, networking breaks and receptions.

 

Agenda

View the Full Agenda Here!

MainStage Sessions:

CMO ClubHouse Conversations: BS or Yes

  • Tariq Hassan, CMO, Petco
  • Muriel Lotto, CMO, WesternUnion
  • Daniel Cherry III, CMO, Activision
  • Host: Carol Kruse, recent CMO, Cambia Health

Changing Questions can Change your Life

  • Cal Fussman, New York Times Bestselling Author, Esquire Writer, Host of the Big Questions Podcast

Thinking Like A General Manager

  • Marisa Thalberg, Global Chief Brand Officer, Taco Bell
  • Adam Stotsky, President, E! Entertainment (NBCUniversal)
  • Host: Greg Welch, Senior Partner, Spencer Stuart, The CMO Club Board Member

Creativity, Giving Back and Building your Personal Brand

  • Rainn Wilson, Actor, Comedian, Writer, Director, and Producer
  • Phil Clement, Managing Partner, Chartwell Advisory Partners, The CMO Club Board Member

Elevating the Human Experience in the Digital Age

  • Amelia Dunlop, Head of Customer Strategy and Applied Design Business, Deloitte

Leveraging Your C-Suite and Board for Leading Brand Success

  • Rick Gomez, EVP, CMO, Target
  • John Costello, CEO Costello Ventures, The CMO Club Board Member

Success in Today’s World of Changing Technology, Social, Political and More

  • Sheryl Adkins-Green, CMO, Mary Kay
  • Ed Dandridge, CMO, AIG
  • Host: Kim Feil, CMO, CSO Aspire Healthy Energy Drinks

Quantifying CSAT or Customer Loyalty Rates in $$$

  • Dominique Hanssens, Professor, UCLA Anderson Graduate School of Management
  • John Kelly, Client Partner, LivePerson

How to Get Marketing to Operate As Its Own Entity

  • Elisabeth Charles, CMO, Rodan+Fields
  • Mike Linton, Enterprise CMO, Farmers Insurance Group of Companies

Attribution: How to Get it Right When Every Dollar Counts

  • Michael Hartman, SVP Marketing, Mr. Cooper
  • Jennifer Dominiquini, Chief Marketing & Digital Sales Officer, BBVA Compass
  • Dave Scrim, SVP Product, Conversant

Leading without Authority

  • Keith Ferrazzi, Founder and CEO, Ferrazzi Greenlight

Your Brand: Reinvention and Staying Relevant

  • Randy Bernard, Co-managment, Garth Brooks
  • Melissa Brotz, Chief Marketing and Communications Officer, Abbott
  • Judith Toland, recent CMO, Life Fitness
  • Host: David Minifie, Chief Experience Officer, & EVP, Corporate Strategy, Centene

Artists, Influencers and Brands – New Models

  • Val Garay, Multi-Platinum and Grammy Award Winning Producer, Ranleigh Music
  • Brooke Butler, Pop Singer and Instagram Star
  • Host: David Helfant, President and CEO, Arpeggio Entertainment

How Your Marketing Impacts Your Company’s Talent: Consumer vs Employer Branding Matters

  • James Brown, Founder and Chief Encouragement Officer, Encourage X
  • Carla Piñeyro Sublett, SVP and CMO, National Instruments
  • Phillip Wang, SVP Brand and Advertising, Wells Fargo Bank
  • Host: Paul D’Arcy, CMO, Indeed

Ideas for Engaging with Peers More Effectively in The CMO Club

  • Judy Hackett, President, Credibility, Dun & Bradstreet
  • Jerome Nadel, CMO and GM Secure Payments and Ticketing, Rambus
  • Manny Rodriguez, Chief Marketing and Experience Officer, UCHealth

Problem Solving Roundtables:

New Ideas for High Impact Partnerships as CMOs

  • David GItter, CMO, World Poker Tour
  • Helena Verellen, SVP Global Strategic Partnerships, Audible Inc., an Amazon Company

Getting the Most out of your Marketing Budget in B2C –Thinking
Differently

  • Jeni Golomb, CMO, Daisy Brand
  • Erin Keating, Managing Partner, Director of Sales/Marketing, Midas Exchange

In House Agencies: Working with the Ultimate Insiders:  Unleashing the Super Powers Within

  • Evelyn Lee, SVP, Head of Agency Management, Wells Fargo
  • Ken Muench, Chief Marketing Strategy Officer, Yum! Brands

Building a B2B Demand Generation Machine – What Success Really Looks Like

  • Denise Broady, COO, CMO, WorkForce Software
  • Dan Lowden, CMO, Digital Shadows

Making the Best Investments in the Technology Infrastructure, Development Resources, and Customer Data

  • Gerard Daher, CEO, Speedeon Data
  • Tania Morr, recent VP CRM & Analytics, Tailored Brands

Creating Effective Micro-Content without Losing Your Brand

  • Geoff Carroll, Chief Creative Officer, Head of Marketing – Oral Care, High Ridge Brands
  • Jen Grant, CMO, Looker

Kissing Frogs to Find a Prince (Sifting Through the Resource Companies)

  • Kevin Doohan, EVP, CMO, Xperi Corporation
  • Gordon Ho, CMO and Head of Sales, Princess Cruises

Refreshing my B2B Organization and implementing a New Marketing Stack Tomorrow – Taking my Performance to the Next Level

  • Dave Scott, CMO, HouseCanary
  • Luanne Tierney, CMO, Head of Global Marketing, Open Systems

Leveraging Experiential Marketing Internally and Externally

  • Doug Bentz, VP Marketing & Digital, San Jose Sharks
  • Cindy Donohoe, EVP, CMO, Highmark Health

Keeping up with the Jones vs. Buying Technology that you Really Need for Enterprise, Omni-Channel Marketing

  • Kevin Key, VP Digital Marketing, Mr. Cooper
  • Brian Duke, VP Product Development, Conversant

The CMO Club Compensation Survey – What it Means for You

  • Kim Feil, CMO, Aspire Healthy Energy Drinks
  • Alan Hart, Marketing Partner, ATOMCK and Head of Research, The CMO Club

My B2B Content Strategy is Not Working – Let’s Fix It

  • Rissa Reddan, SVP Marketing, PayNet
  • Kari Janavitz, CMO, TE Connectivity

Idea Sharing for Startup Marketing

  • John King, VP Marketing and Communications, SparkCognition
  • Alex Romanovich, CMO, FINC
  • Kimberly Salzer, CMO, Ozobot

Being more Meaningful and Relevant to Your Customers

  • Ivy Brown, VP Brand Marketing, Creative Advertising & Media, TIAA
  • Melissa Hendricks, VP Worldwide Marketing and Communications, Cerner Corporation

Leveraging AI and Learning from other’s Mistakes

  • Gabi Zijderveld, CMO, Affectiva

Building Your B2B Brand

  • Simon Schaffer-Goldman, CMO, VP of Business Development, Case Paper
  • Drew Neisser, Founder and CEO, Renegade

 

Venue:
The Ritz Carlton
4375 Admiralty Way, Marina Del Rey, CA 90292

 

If you have any questions about The CMO Club or need help signing up for the 2019 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 772-261-0943.

 

In Thought Leadership With: