The CMO ClubHouse at SXSW in Austin, Texas
March 9, 2019

The CMO ClubHouse in Austin is your personal CMO oasis, building real relationships with peers and gaining insights.

What to Expect at The CMO ClubHouse:

SXSW with Your Peers
– CMO Roundtables
– Peer Networking & Relationship Building

VIP Access
– Cocktail Reception
– Private Concert

Be More Productive
– Charging Stations
– Refreshments


The CMO ClubHouse Agenda

2:30 – 8:00 PM The CMO ClubHouse is open!

    2:30 – 3:00 PM Getting the Most out of your Marketing Budget – Think Differently

    • Terry Haley, CMO, Hopdoddy Burger Bar
    • Erin Keating, Managing Partner, Director of Sales and Marketing, Midas Exchange
    • Christy Sherrick, VP Marketing, Mattress Firm
    • Jill Thomas, CMO, Edible Arrangements
    3:00 – 3:30 PM Making Complex Marketing Technology Decisions – Consumer Needs Vs Feature Function

    • Camila Casale, CMO, Claro Enterprise Solutions
    • Nick Worth, CMO, Selligent
    3:30 – 4:00 PM Converting through Conversations

    • Jill Layfield, CEO, Tamara Mellon
    • Marco Ambrosio, Head of Growth Strategy, LivePerson
    4:00 – 4:30 PM Customer Experience: What’s Really New and New Approaches to Lead from the C Suite

    • Bethany Hale, Head of Marketing, Cedar, Inc.
    • Renée Baker, CMO, Carillon Tower
    • Jay Stocki, COO, Signal
    4:30 – 5:00 PM CMOs as Transformation Leaders

    • Marc Mathieu, CMO, Samsung, USA
    • Raja Rajamannar, CMO, Mastercard
    • Saskia Steinacker, Global Head Digital Transformation, Bayer
    5:00 – 5:45 PM CMO Club Cares

    • Trish Mueller, recent CMO, The Home Depot
    • Melissa Naylor, Head of Sales & Marketing, Target Restoration Services
    • Nerissa Sardi, VP Marketing, Medici
    5:45 – 6:30 PM How Your Marketing Impacts Your Company’s Talent: Consumer vs Employer Branding Matters

    • Paul D’Arcy, CMO, Indeed
    • Adrian Kaplan, CMO, Glassdoor
    • James Brown, Founder and Chief Encouragement Officer, Encourage X
    • Bill Neff, Head of Brand Marketing, Yeti Cooler
    6:30 – 8:00 PM Surprise Artists and Cocktails


      The CMO ClubHouse Venue

      The Indeed Building
      201 W. 5th St.
      Austin TX 78701 Floor 18.