October 16 – 17, 2019
St. Pete Beach, Florida

Opening Reception: October 15th, 2019 from 6:00 – 8:00 pm

An experience like never before – 150 Senior Marketing Executives come together to help solve today’s toughest CMO challenges in a no vendor selling, candid, and trusted environment. Top CMOs learn from innovative main stage panels and problem-solving breakout sessions, plus surprise appearances by celebrity artists and guests.

 

Agenda Preview

MainStage Sessions:

Success in Today’s World of Changing Technology, Social, Political and More

  • Ed Dandridge, CMO, AIG
  • James Humphreys, VP Marketing, Quest Diagnostics
  • Paula Puleo, CMO, Eyemart Express
  • Kim Feil

Thinking Like A General Manager

  • Jeff Jones, President and CEO, H&R Block

Transforming Marketing Organizations To Focus on Business Outcomes

  • Tariq Hassan, EVP & CMO, Petco
  • Patti Newcomer-Simmons, Head of Marketing, Professional Tax Business, Intuit
  • Sean Muller, CEO, iSpot.tv

Brave Blue World – Re-think How we Manage Water

  • Paul O’Callaghan, Founder, BlueTech Research
  • Kimberly Kupiecki, Global Leader Sustainability, Advocacy, Communications
  • DuPont Water Solutions, DuPont

What Every CMO Can Learn From Professional Services Marketing

  • Sandra Callahan, VP Marketing, Eliassen Group
  • Tony Kemba, Head of Marketing, Biz Dev. & Brand, Environmental Systems Design
  • Michelle Martinez Reyes, CMO, Greenspoon Marder LLP

From Talent Gap to High Performing Organizations – Turning Lemons into Lemonade

  • Cammie Dunaway, CMO, Duolingo
  • Barb Edson, CMO, OptumInsight
  • Trish Mueller, CMO Club Board Member & former CMO, The Home Depot

Problem Solving Roundtables:

Is Brand Really a Luxury for B2B Marketers?(hint, the answer is no)

  • Kriselle Laran, Cobalt Robotics
  • Matt Preschern, Chief Marketing Officer, Forcepoint

Ending the Marketing and Sales Divide

  • Stephanie Kohn, VP Experience, naviHealth
  • Patrick Seiffert, CMO, American Textile
  • Liliana Torres, Global Head Customer Engagement, ABB Electrification Business

Getting Beyond the ABM Hype for Demand Gen

  • David Brotton, CMO, Purple Wave
  • Jeanine Hurry, Head of Marketing, DuPont
  • Melanie Marcus, CMO, Surescripts

 

Venue:
The Don Cesar
3400 Gulf Blvd, St. Pete Beach, FL 33706