Insights from the front-row: CEO expectations of the CMO
Join Greg Welch, Senior Partner, Spencer Stuart, as he expands on the topic: The CEO’s Expectations of a CMO Role. Greg will share his latest insights from his front row seat in what a CEO really expects out of a CMO in this highly engaged topic.
Date and Time: Wednesday, October 30, 2019
10:00-11:00 am PT | 1:00-2:00 pm ET | 6:00-7:00 pm GMT +1
Companies invest significant time and energy in hiring a new CMO, but then offer little guidance in how to have a successful first 100 days and beyond. Greg will shed light on expectations of a CMO, from the CEO’s point of view. We will explore his front row viewpoint in what a CMO needs to hit the ground running, align expectations, set strategic direction and more. Join us as we take this highly engaged discussion to a whole new level.
Roundtable Leader: Greg Welch, Senior Partner, Spencer Stuart
Roundtable Moderator: Alan Hart, CMO Curated Research & Virtual Roundtable Chair at The CMO Club. Alan is also host of Marketing Today podcast.What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for The CMO Club “Members Only.” These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage The CMO Club benefits