About the CMO Hall of Fame

Being inducted into the CMO Hall of Fame is the greatest honor that can be bestowed on a Chief Marketing Officer. Those fortunate enough to be elevated to the Hall of Fame will have demonstrated excellent delivery in leadership, outstanding marketing innovation, and been at the vanguard of their company’s growth agenda throughout their career.

Those exceptional CMOs inducted into the Hall of Fame have not only delivered high impact within their company, but have had a positive influence on their given industry because of their dynamic leadership, endless innovation, and active participation.

The Current Winner

Deborah Wahl
Global CMO, General Motors

Past Experinces

Cadillac Logo
McDonalds Logo
PulteGroup logo


Deborah Wahl was appointed General Motors Global Chief Marketing Officer on Sept. 1, 2019. She previously served as the Global CMO of Cadillac.

Prior to joining General Motors, Deborah served as the Senior Vice President and CMO for McDonald’s from 2014 to 2017, where she played a key role in the brand’s turnaround, proudly bringing All Day Breakfast to McD consumers. In addition to McDonald’s, Deborah has held a number of CMO and marketing leadership positions, including at PulteGroup, Chrysler and Lexus.

Deborah has a bachelor’s degree in Economics from Wellesley College and an MBA from The Wharton School. She also has a master’s degree from The Lauder Institute, University of Pennsylvania.

Deborah is an active business leader who serves on the board of Groupon as well as on the Board of Trustees of Cranbrook Educational Community and is the Chair of The MMA Board.

Past Winners

Jeff Jones
President & Chief Executive Officer, H&R Block

Past Experinces

Uber Logo
McKinney Logo
Coca-Cola Company Logo


Jeff Jones is president and chief executive officer of H&R Block. Jones brings 28 years of executive management, innovative leadership and operational excellence to the company after having held key roles at top companies in the retail, consumer products, agency and technology industries.

As Uber’s first president of the global ride sharing business, he had accountability for a $20 billion-plus business and operations in over 450 cities and 70 countries. Before Uber, Jones was executive vice president and chief marketing officer for Target and served as a senior member of the company’s four primary operating groups: core business, strategy and innovation, talent, and risk and reputation. Additionally, he helped lead the brand and business back from the 2013 data breach and launched a variety of major initiatives that drove traffic, brand affinity and loyalty.

Prior to Target, Jones held executive and leadership roles in various sales, agency and marketing roles with iconic brands such as The Coca-Cola Company, Gap and Leo Burnett, where he served General Motors, MillerCoors and Procter & Gamble.

Jones serves on the board of directors of Advance Auto Parts and is a member of the Nominating and Governance Committee. Over the years, he has advised Brit+Co, The Mayo Clinic, GSK Consumer Healthcare, and other early-stage technology companies including Zoove, Curious Sense and Point Inside; and served various non-profit and industry organizations including Chicago Children’s Advocacy Center, Durham Academy, The Nasher Museum of Art at Duke University, Coach K Center on Leadership and Ethics at Fuqua Business School, and the Association of National Advertisers. Jones has been named “One to Watch” by the Wall Street Journal, “Marketer of the Year” by Mass Market Retailer, “2016 Power Player” by AdAge, and his work has been profiled by Harvard Business Review and in numerous business books. He speaks regularly on business transformation, creating modern organizations, connected leadership, and crisis management.

Jones is a graduate of the University of Dayton and Fork Union Military Academy.

The awards

Do you know someone who deserves to be recognised for their marketing excellence?