Interview with 2014 CMO Award Winner Alison Lewis of Johnson and Johnson

“Admittedly, I’m a bit of a romantic when it comes to the notion of Corporate Social Responsibility (CSR). I really truly want to believe that companies that are driven by a purpose that includes the betterment of the world around them will outperform those that simply want to make a profit. As the theory goes, a clear mission translates to a more aligned and motived workforce, a superior product/service offering that delivers against a “triple bottom line.”

This is not just wishful thinking on my part. Robert Safian, Editor of…