Interview with 2014 CMO Award Winner Ani Matson

“Our time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” – Steve Jobs “That quote pretty much sums up Ani Matson, who until recently was the CMO at NEA Member Benefits. Ani had the courage to rethink marketing in the context of the entire customer experience versus…