Interview with 2014 CMO Award Winner Bob Kraut of Papa John’s

“A conversation with Bob Kraut, CMO of Papa John’s, is a wonderful reminder that despite all the new communication channels and the potentially transformative power of big data, successful marketing can still be boiled down to a few simple truths: product quality matters, customer satisfaction is the bellwether metric, employees are a critical part of the brand experience, get your message right and then, perhaps hardest of all, stick with it. In our interview below, Bob expounds on all of these points in a way that is refreshingly matter of…