Interview with 2014 CMO Award Winner Colin Hall of Allen Edmonds

“Creating relevant content has quickly become one of the most effective ways to engage with an audience. But that’s just part of the story since content marketing in isolation rarely moves the needle. Today’s CMO needs to being able to understand how to pull all of the available marketing levers working to get the mix just right for his/her brand. Based on my conversation with Colin Hall, VP of Marketing at Allen Edmonds, few understand this better as he capitalizes on both the latest digital techniques and old school product…