Interview with 2014 CMO Award Winner Jennifer Warren of Radio Shack

“Creativity has always been tough to define, and even tougher to measure. But when it comes to marketing especially for a brand like Radio Shack, creativity can be the difference between another year of retrenchment and a major turnaround. So, how do you know which creative idea is the one you need? And once you have it, how do you execute? Searching for answers, I caught up with Jennifer Warren, VP of Worldwide Marketing at RadioShack and recent winner of The CMO Award for Creativity. Our conversation ranged on a…