Interview with 2014 CMO Award Winner Lisa Armstrong of Pentair

“How do you market products around a basic human need like water? For Lisa Armstrong, recent winner of a Rising Star award at The CMO Club’s CMO Awards, this is only one challenge on a long list of marketing initiatives. As the VP for Marketing and Branding at Pentair, Lisa is in charge of educating consumers about water conservation, while simultaneously helping to create solutions for communities without access to clean, safe water. In the interview below, we talk about how she’s learned to tackle key initiatives like this, how…