Interview with 2014 CMO Award Winner Loren Angelo, CMO of Audi of America

“Does form follow function in the digital world? Many brands are starting to say “yes,” as they turn increasingly often to emerging media to not only deliver their story, but also to enhance it. For luxury car brand Audi, this meant using emerging platforms to tell a story in a way that’s culturally relevant to their audience and on a platform where they’re encouraged to participate. Loren Angelo, EVP and CMO of Audi of America, has been spearheading these digital efforts, and in our interview, we break down how to…