Interview with 2014 CMO Award Winner Mayur Gupta of Kimberly-Clark

“The job of the detective is to not simply to take the facts as they appear but instead to dig for hidden clues and ultimately reassemble these into a cohesive fact-based narrative of what actually happened. With this in mind, I would propose that Mayur Gupta, the Global Head of Marketing Technology and Innovation at consumer goods giant Kimberly-Clark, is the Sherlock Holmes of digital marketing. Though our one conversation transcribed below hardly qualifies me for the role of Watson, I will say that if you read our Q+A, you…