Interview with 2014 CMO Award Winner Shannon Smith of J. Crew

“No one said being a CMO is easy. In Jeff Goodby’s recent post on Forbes.com he encourages CMOs to be bold and move fast given a likely tenure of 45 months describing their position as follows: You’ve got some big fish to fry. The CMO’s job responsibilities have expanded like a dumped-out bowl of TUMS. You are now responsible not just for advertising and research but also for all internal and external corporate communications, all social media, all PR, the company’s Internet presence, countering snipey comments about the company’s Internet…