Interview with 2014 CMO Hall of Fame Inductee, Beth Comstock, CMO of General Electric

Part One Excerpt: “What does it take to get inducted into the CMO Hall of Fame? Infinite curiosity and, apparently, some ecological know-how. Beth Comstock of GE is a rarity in the clan of CMO’s, an innovator who doesn’t try to come up with the ideas herself, a leader who seeks insights from startups and a explorer who thinks “the journey is never done.” Oh and did I mention she works for a company that sells massively complex machines yet as Beth says, “We’re on a real mission to humanize technology.”