The AVP, Consumer Engagement & Product Marketing, lead a staff of senior marketing associates responsible for driving consumer awareness, engagement, and enrollment across all of MetLife’s group voluntary and core products, both Property & Casualty and non-P&C. Reporting directly to the VP, Group Benefits Marketing, he or she will provide strategic development and program direction of go-to-market strategies and vehicles for campaigns and communication initiatives. He or she will be responsible for developing and deploying talent to build new competencies around consumer marketing and enrollment within the organization.
The successful candidate will work closely with Market Segment and Group Product leaders, the P&C organization, Distribution, Global Brand and Marketing and other partners within the Enrollment organization to develop best-in-class direct-to-consumer (“second sale”) traditional and digital campaign strategies and assets tailored to specific market segments. He or she will utilize industry best practices and market research to optimize campaign performance, maintaining brand integrity and focus on user experience through all program execution.