Chief Marketing Officer, Customer & Digital Marketing

Prudential is seeking a senior marketing executive to define its enterprise wide customer centric, digital and data driven marketing strategy. Successful candidate will have a proven track record of building a marketing organization and will be well versed in state of art marketing tools and techniques. This is a leadership role requiring cross-functional customer centric view into Prudential’s several businesses including retirement/401K, group insurance, asset management, life insurance and annuities. The right person will have good mix of understanding customer needs, as well as leveraging that understanding for lead generation, lead qualification, and customer engagement. Understanding revenue and cost impacts…