Chief Marketing Officer – Foodida Corp. – Los Angeles, CA

About You:

As Chief Marketing Office of Foodida, you will report directly to the CEO and build and execute a cross-platform marketing strategy to conquer Los Angeles and expand the service throughout the U.S.

Responsibilities:

  • Work with the CEO to set goals across the full range of marketing service, and then to personally manage towards those goals.
  • Develop and refine the strategy and timeline of marketing efforts as Foodida expands through LA and executes nationwide expansion.
  • Manage a significant paid customer acquisition budget
  • Increase earned media and unpaid traffic with local and national PR, social media and other programs
  • Define and prioritize customer and geographic segments
  • Refine positioning and messaging of product across customer and geographic segments
  • Work with internal analyst team to define customer and market focus and needs
  • Develop a robust media content strategy and calendar to maximize earned exposure
  • Represent and promote Foodida at industry and consumer events
  • Manage and define strategy for all corporate communications

Required skills:

  • 7+ years successful track record leading and growing a marketing organization
  • Leadership role in marketing at a consumer mobile organization
  • Leadership role launching a product or service on a location by location basis
  • Direct experience managing or executing PR, social and paid acquisition programs, retention programs and customer activation programs over the last four years
  • Experience across all platforms, including digital media, commerce, print, broadcast and events
  • Ability to manage multiple high importance situations and projects simultaneously
  • Proven experience managing a data-driven organization and meeting or exceeding established KPIs
  • Expert verbal, written and presentation skills
  • Direct experience building, hiring and managing a marketing team in the consumer space

Required experience:

  • Marketing Leadership: 7 years