Chief Marketing Officer – YMCA of Metropolitan Chicago

The Chief Marketing Officer will be a key part of the Company’s executive leadership team and will partner with leaders to establish and execute the YMCA’s strategic growth plans. Leadership is expected in digital, media strategy, analytics, brand development, market assessment, pricing strategy and brand building. Job Responsibilities:

  • Develop overall brand strategy and positioning
  • Develop and execute multi-channel marketing strategies to include field and event marketing; content marketing, and digital and email marketing
  • Create digital content which clearly and consistently communicates the YMCA’s brand
  • Develop and oversee the implementation of website and social media optimization strategies including search, ad,…