CMO – B2B Company in NJ near NYC

THE OPPORTUNITY
Opportunity to build a nascent eCommerce/Digital business in a fragmented growth industry leveraging the existing company B2B platform (catalog and outbound sales.)
Hands on, key influencer position – complete ownership of North American Marketing Department
Opportunity to recruit and build a team
Professional development with growth of company.

THE COMPANY
Global family business founded over 50 years ago where primary customer acquisition methodologies have been through outbound telemarketing, sampling and catalogs. The relationships the call center agents have with their customers have been the cornerstone of offering superior service and fostering customer loyalty. The Company recognizes that it has not adequately evolved the business model to meet the needs of customers who prefer to learn, communicate, and transact business through the web and digital channels.

REQUISITE SKILLS & EXPERIENCE
The ideal candidate is a results oriented visionary marketing leader with a proven track record in building and leading e-Commerce businesses through driving innovation in technology, engaging content, developing people and teams, displaying financial acumen, and implementing partnerships across operations, merchandising, and IT. Has an inherent passion for driving revenue growth, organizing resources and prioritizing work effectively to drive results, showing success with new marketing initiatives. Must be a highly effective, hands-on, forward-thinking leader who has a transformative mind-set and is hyper focused on making an impact.

Demonstrated Results & Operational Excellence
Proven track record of success as a senior executive marketing leader building and managing a multi-channel business from strategy to execution including: web, mobile, social media in a multi-channel organization.
10-15 years progressive multi marketing leadership experience achieving or exceeding business and P & L objectives.
Minimum of 5 years eCommerce marketing leadership developing and executing highly successful marketing programs.
Experience in developing short and long term strategic plans, with ability to move seamlessly between strategic planning and tactical execution.
Solid intuition and comprehensive understanding of the online user experience. Thorough knowledge of Internet technology.
Excellent knowledge of data analytics to ensure timely decisions that continually optimizes revenue.
Strong quantitative analytical skills, familiarity with databases and understanding of sales, analytics, financial data.
Digitally savvy background, immersed in latest marketing trends and results in innovation (e.g. social media, mobile, etc.)

Leadership Success & Collaborative Executive Presence
Entrepreneurial orientation who thrives in a hands on role building a business.
Ability to credibly influence others at all levels by bringing the appropriate strategic perspective to marketing..
Change agent who works with and inspires a broad range of individuals towards one common goal.
A reputation for building highly productive, capable and innovative teams. A well-rounded team player with strong leadership skills and the ability to build relationships internally and externally.
Proven success effectively managing external vendors, holding them accountable on timelines and goals.

Contact: Carrie Stone: cstone@deliveringleadership.com