Chef’d is looking for a hungry CMO to lead our marketing efforts as a core team member in our El Segundo HQ. The CMO will be responsible for all activities related to the conceptualization and implementation of Chef’d’s marketing strategy as we launch and build our eComm meal kit delivery brand. The CMO will be responsible for creating innovative marketing strategies to increase awareness, community, revenue, and respect among our target audience. We want a CMO who has world-class eCommerce marketing experience leading all efforts related to brand, customer acquisition and retention, content strategy, and PR/Communication. Successful startup experience with pre/post launch preferred as well as an infectious passion for the joy of food.
Why Work at Chef’d?
-We’re an ambitious and promising startup focused on taking an Uncle Morty sized piece of pie out of the fastest growing segment of the grocery industry.
-You’ll work with equally talented, hardworking, and fun individuals who all play an irreplaceable role in accomplishing that core mission.
-We’re building a brand new HQ in El Segundo, less than a mile from the beach.
-We offer competitive salary packages, full health benefits, 401K, and a delicious work environment.
-We. Love. Food.
Desired Skills and Experience
-Build, inspire, and lead a best-in-class marketing department
-Develop and manage an omni-channel marketing strategy (emphasis on digital over traditional) to grow the size and lifetime values of Chef’d’s customer base.
-Develop and execute our brand (messaging, positioning, and voice) and content strategy to share the Chef’d story through all relevant channels.
-Oversee and successfully execute all marketing campaigns from idea to execution.
-Implement methods to track and evaluate the performance of all marketing campaigns. Create and deliver campaign recaps, brand reporting, and recommendations for future execution.
-Collaborate cross-functionally with the Engineering, Culinary, Sales, Operations and Customer Service teams, and external agencies (creative, media, PR) to ensure all marketing efforts are consistent, on brand, and delivered on time.
-Develop and manage annual marketing budget and plan, detailing the year’s activity to meet agreed-upon company objectives.
-Report results regularly to the senior management team.
-Acquisition, acquisition, acquisition!
-You have 10+ years successfully executing an omni-channel marketing strategy at an e-commerce based lifestyle, health, or culinary/food brand.
-You’re able to operate up high and down low – high-level focus on the bigger picture while getting in the weeds to ensure flawless execution.
-You’re an expert at crafting a cohesive brand story and ensuring all marketing campaigns seamlessly tie into that story.
-You excel in a cross-functional role – gaining consensus across multiple teams and ensuring goals are accomplished within agreed-upon timelines.
-You excel at communicating effectively and empowering others.
-You’re a tech whiz with proven skills in analytics and reporting (i.e. online analytics, a/b and multivariate testing, content management strategies) to evaluate marketing performance, make data-driven decisions, and achieve results.
-You’re a creative problem solver who is adept at rolling up your sleeves and working efficiently in a fast-paced environment.
-You’re in it for the long haul and experienced at thriving in a fast-paced, startup environment.
-You don’t take yourself too seriously and believe a winning culture is an essential ingredient to building a great company.
About this company
Have you ever watched your favorite celebrity chef cook something amazing and thought, “I wish I could figure out how to make that,” Or read a recipe in the magazine and thought, “Who has the time to find all those ingredients?” Or taken that magical bite at a restaurant and thought, “I would kill to be able to recreate this at home.” No worries – just one click and Chef’d has you covered! Chef’d is a Los Angeles based start-up focused on bringing professional cooking into the home through pre-proportioned, fresh, healthy, delicious-yet-easy to cook meal kits delivered right to your front door. Chef’d is a passionate group of hungry individuals spreading the joy of home cooked meals and we’re looking for like-minded folks to join the cause. Come be a part of the fastest growing segment of the food industry and get on board the Chef’d rocket ship to the moon*. Chef’d– Eat Better!
*(BTW–we really are going to the moon, our CEO still thinks it’s made of cheese. Bring crackers!)