CMO – CustomInk

Web-Based B2C Category Leader Seeks Superstar CMO!​

​ Are you a ​ creative , ​ ​analytical, web -savvy market ​er​ looking to make a difference – at a company that makes a difference? ​ Do you have the skills and passion to build a modern, high-performing marketing team? Want to do that in a friendly, values-driven, “t-shirt & jeans” environment?

If the answer is yes – and you’ve got the track record to back it up – read on!

CustomInk, ​the “design online” ​ leader in custom apparel for groups & communities, is all about bringing people together to be part of something bigger. That’s what inspires our innovative online platform, world-class customer support, and award-winning work environment. ​ ​ We’re looking ​to add ​ an exceptional CMO – ​ part performance marketer and part brand mastermind – ​ to ​ help us grow from ~$300M to $1B and become a household brand in the coming years.

We’ve got the raw ingredients… loyal & enthusiastic customers, durable market demand, ​strong operations, ​ and a proven & profitable business model ​. Now we need to evolve and expand beyond “old school” marketing efforts (such as ​Cable ​ TV ​ and ​ ​Search) to the digital/social platforms and data-driven approaches that can support long term growth. With just 5% share ​ in this incredibly fragmented category , ​we see huge upside if we can develop new marketing gas pedals. ​

In addition to leading ​”Integrated ​ Marketing ​”​ (currently encompassing Creative and Merchandising in addition to ​more straight-up​ marketing functions), you’ll be part of the Senior Leadership Team ​ (​ reporting to our Co-founder & CEO ​)​ , ​where you’ll help​ steer strategy, product development, ​ org design, and company direction overall.

T ​he ideal candidate will have a t​ rack record of ​developing ​ game-changing marketing programs. Deep ​experience with ​branded, ​ web-based consumer marketing ​ (​ especially search, email, and social/digital ​) is essential . ​ Strength in B2B marketing, sales support, and omni-channel ​ business models would be a plus . ​

​​Additionally, to join our leadership team, you must model CustomInk’s core values – The Golden Rule, Ownership, and Innovation – and be a courageous team player who puts the company’s wellbeing ahead of functional interests.

​T​ his is a special opportunity to help create tremendous value in the market ​​place , among our team, and for shareholders. ​We expect our senior leaders to care and act like owners, and all have significant equity upside in the company’s success.

​To learn more or see a full job description contact Darcy Smith, VP of Team Development (aka HR), at dasmith@customink.com.