Web-Based B2C Category Leader Seeks Superstar CMO!
Are you a creative , analytical, web -savvy market er looking to make a difference – at a company that makes a difference? Do you have the skills and passion to build a modern, high-performing marketing team? Want to do that in a friendly, values-driven, “t-shirt & jeans” environment?
If the answer is yes – and you’ve got the track record to back it up – read on!
CustomInk, the “design online” leader in custom apparel for groups & communities, is all about bringing people together to be part of something bigger. That’s what inspires our innovative online platform, world-class customer support, and award-winning work environment. We’re looking to add an exceptional CMO – part performance marketer and part brand mastermind – to help us grow from ~$300M to $1B and become a household brand in the coming years.
We’ve got the raw ingredients… loyal & enthusiastic customers, durable market demand, strong operations, and a proven & profitable business model . Now we need to evolve and expand beyond “old school” marketing efforts (such as Cable TV and Search) to the digital/social platforms and data-driven approaches that can support long term growth. With just 5% share in this incredibly fragmented category , we see huge upside if we can develop new marketing gas pedals.
In addition to leading ”Integrated Marketing ” (currently encompassing Creative and Merchandising in addition to more straight-up marketing functions), you’ll be part of the Senior Leadership Team ( reporting to our Co-founder & CEO ) , where you’ll help steer strategy, product development, org design, and company direction overall.
T he ideal candidate will have a t rack record of developing game-changing marketing programs. Deep experience with branded, web-based consumer marketing ( especially search, email, and social/digital ) is essential . Strength in B2B marketing, sales support, and omni-channel business models would be a plus .
Additionally, to join our leadership team, you must model CustomInk’s core values – The Golden Rule, Ownership, and Innovation – and be a courageous team player who puts the company’s wellbeing ahead of functional interests.
T his is a special opportunity to help create tremendous value in the market place , among our team, and for shareholders. We expect our senior leaders to care and act like owners, and all have significant equity upside in the company’s success.
To learn more or see a full job description contact Darcy Smith, VP of Team Development (aka HR), at email@example.com.