CMO – Ibotta

BACKGROUND AND OPPORTUNITY Mobile shopping app usage grew faster than any other category of apps in 2016 – growing by more than 75% over 2015; and a projected 2 billion mobile phone or tablet users will make some form of mobile commerce transaction in 2017. Presently, mobile devices account for 19% of all US retail e-commerce sales, up from 11% in 2014, and projected to hit 45%, or $284B in mobile purchases, by 2020 according to a BI Intelligence research study. There is a massive market opportunity here that, to date, has been hampered by a number of factors ranging…