Monrovia, the largest grower of premium landscaping plants in the country, is currently seeking a Chief Marketing Officer.
The CMO works collaboratively across the organization to bring innovation to the way we engage with our target audiences, from consumers to landscape professionals to retailers and plant breeders. The CMO is responsible for driving brand awareness, preference, and purchase through channels including independent garden centers, big box retailer, and e-commerce.
Overseeing strategic planning and tactical execution of all brand and marketing efforts, the CMO is responsible for our paid advertising/media mix, website, video and other content assets, in-store promotion, events, email marketing, influencer outreach, PR, social media, brochures and sales materials, and other promotional items. The CMO integrates these tools to communicate brand messages effectively. Success in this role requires leading and coaching teams, strategic vision and execution in alignment with brand, and excellent communication and relationship building. The role reports to the CEO.
The CMO will provide inspiration, leadership, and guidance to this lean Marketing team. Serving as the brand & marketing steward, consumer advocate, and protector of the brand, the CMO is a player coach who collaborates closely with leaders across the organization to bring creative and content strategies to life in ways that resonate with our target audiences and achieve measured results.
We are an Equal Opportunity Employer. We are also an Equal Opportunity Employer of Individuals with Disabilities and Protected Veterans.
Developing, implementing, and managing the marketing strategy
Defining, developing and organizing the company’s marketing team structure to optimally fit the company’s plan for growth
Developing and managing channel and partner strategies and programs (e-commerce platform, relationships with key retailers)
Crafting marketing communications, including branding, public relations, advertising, tradeshows, seminars and events collateral materials, website design and content
Developing and managing the performance of the company’s entire marketing budget
Developing and managing key communication pieces, with varied audiences
Formulating and tracking key metrics and success criteria for all marketing programs and activities
Evaluating, through research and empirical studies, market opportunities, the success of marketing tactics, and advertising/promotion initiatives
Establishing credibility throughout the organization (including with the Executive Management Team) as an effective leader and developer of solutions that appropriately models the corporate culture
Participating in and contributing to high-level strategy discussions with the Executive Management Team
Ensuring that all deadlines are met in an effective and professional manner
The ideally qualified candidate will bring with them the following qualifications & experience:
Must be a knowledgeable (and ideally passionate) gardener
Bachelor’s degree in Business, Marketing or related work experience equivalent
Minimum of 10 years of successful marketing experience with at least 8-10 years of marketing leadership experience. Prefer garden-related brand experience, or home-oriented retail experience.
Strong creative vision with ability to interpret and evolve brand aesthetic
Demonstrated experience developing and working with big box retailers as well as independent retailers
Demonstrated experience with content marketing strategy and execution
Knowledge of e-commerce space, with knowledge of emerging digital innovations and potential partners
Significant experience and proven success in implementing and evolving marketing strategies
Analytical, planning and decision making skills; demonstrated ability to use marketing data for business decisions
Inspirational leader who can manage innovation and bring programs to life through creative talent
Strategic agility, organizational ability and successful track record for building effective teams
Effective communication, marketing and relationship skills with internal and external customers at all levels
Dynamic personality with excellent presentation skills
A strategic and proactive thinker who’s not afraid to take risks and can influence and drive change from traditional to digital thinking
Thrives in a collaborative environment
Ability to travel 30% of the time
Interested candidates should complete an application and attach a resume and cover letter detailing how you meet the qualifications via our website at www.monrovia.com.