CMO, Monrovia

Monrovia, the largest grower of premium landscaping plants in the country, is currently seeking a Chief Marketing Officer. The CMO works collaboratively across the organization to bring innovation to the way we engage with our target audiences, from consumers to landscape professionals to retailers and plant breeders. The CMO is responsible for driving brand awareness, preference, and purchase through channels including independent garden centers, big box retailer, and e-commerce. Overseeing strategic planning and tactical execution of all brand and marketing efforts, the CMO is responsible for our paid advertising/media mix, website, video and other content assets, in-store promotion, events, email…