CMO – Occasion Brands ( NYC )

Want to play a lead role in building out one of the largest special occasion retailers in the country? Are you a strategy setting visionary who also likes to roll up your sleeves? Are premier customer experiences important to you? Do you take pride in your ability to lead and inspire others to work smart and think big? Do you want to have a direct impact on some of the most important events a person will experience? If you answered yes to these questions, read on.

THE COMPANY: PromGirl is a well capitalized, highly profitable ecommerce company offering the largest selection of special occasion dresses online. Our mission is to create trust with customers at an early age and support them during some of the most important moments of their lives. We are changing the process of buying special occasion formalwear into one that is fun, easy and that brings happiness and joy to the doorstep of every customer. The “bringing happiness and joy” thing is what makes us tick – it drives us to lead, inspires us to innovate and keeps us coming back to the office every day.

YOU: An energetic and engaging ecommerce warrior ready to bring joy and happiness to customers across the country and around the world. Collaborative by nature. Possessing a sense of humor. You are a brand junkie and derive intense joy from building them. Passionate about customer experience and its importance to a company’s success. You take occasional crazy in stride because, after all, you’re helping to bring happiness and joy to customers during some of the most important moments of their lives.



We need someone who has the ability to see the big picture and inspire others with leadership skills. Someone whose primary skillset is developing all-encompassing marketing strategies that promote the continued growth of our company and continuously deliver the best consumer experience possible.


Reporting to the Chief Executive Officer, the CMO will be responsible for the following:

Serve as key member of the executive team tasked with authoring and executing strategic growth plans.

Set digital marketing strategy for multiple websites to increase year-over-year sales and long-term brand positioning.

Recruit, onboard and train additional marketing team members.

Identify and implement strategies to decrease customer acquisition costs and increase customer lifetime value.

Allocate and manage overall marketing budget across channels.

Proactively manage marketing campaigns across multiple digital marketing channels including search (organic and paid), email, retargeting, social, referral, etc.

Provide leadership in strategic and operational planning with marketing, messaging, and go-to-market plans.

Continually refine the marketing processes, procedures, metrics and tools (including management of third party vendors) that will enable the Company to scale.

Maintain up-to-date knowledge of marketing technology, standards, industry trends and emerging technologies.


The role is based in NYC (Times Square).


10-15 years of digital marketing experience within an e-commerce environment. Omnichannel marketing experience is a plus.

Demonstrated track record of increasing traffic, conversion rates and revenue growth across channels.

Experience within the special occasion dresses category and teenage/young adult demographics.

Deep knowledge of building brands and managing teams. You love to tell stories through brands and can harness the power of human emotions to capture customer interest.

Experience managing a budget. You know how to make the most with what you have. When to save and when to spend.

Excellent communication skills. You have no problem effectively and professionally communicating and delegating internally (both upward and downward) and externally.

Outstanding attention to detail with superior time and project management skills.

The tendency to make decisions and craft strategy based on data (we have plenty of it).

Education: a bachelor’s degree from a four-year college. MBA is a plus.

Personal qualities of high integrity, ability to take initiative, lead with confidence, and hold teams accountable; must possess a sense of humor.


Competitive annual base salary and cash bonus commensurate with experience. Potential for incentive equity.


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To Apply: