The Chief Marketing Officer (CMO) for Salary.com is a senior level business partner who is a strategic thinker with an appreciation for niche marketing, and broad experience with brand development. The Marketing team is a critical component of our success, providing strategic and operational support that enables the exceptional delivery of all of our products and services.
We are looking for a marketer with a passion for storytelling and a preference for content. A strategic Executive who is a results-driven leader, dynamic in deploying both classic and creative new marketing tactics to build the brand and drive revenue growth. You will drive our strategic go-to-market, brand, and external/internal communications strategy.
We are looking for an Executive with a “roll-up your sleeves” mindset who leads by example and comes with a strong knowledge of marketing automation platforms, who can help us build upon, automate, and improve our strategies and operations to increase market reach and, ultimately, conversion to revenue.
A BA/BS degree /MBA a plus with 7+ years of marketing leadership experience. Some SaaS business experience is preferable.
Very strong content development/story telling capability
Strong analytical skills – having created lead generation processes and effective marketing analytic machines in the past that drive value for the business
Expertise with sales lead creation, CRM, web analytics, and multi-channel marketing
Familiarity with marketing automation and CRM such as Salesforce, Pardot, Hubspot etc.
Experience managing agency and vendor relationships (advertising and PR)
You have a “start-up” results-driven, hands-on mentality and visible passion for the business and industry
You are a problem-solver who leverages data and analytics to make business decisions
You possess an ability to operate successfully through periods of ambiguity and change
Strategic positioning experience, ideally in an aggressive, ever changing environment.
Proven track record of developing, managing and mentoring a professional team of marketing executives.
Salary.com is a technology leader in employee compensation data, software and services, Salary.com provides enterprises, small businesses and individuals with reliable information about employee pay levels and compensation-related best practices, trends and policies. Through industry-leading cloud-based software and extensive domain knowledge, the company helps clients win the war for talent by simplifying the connections between people and pay. Salary’s proven technology solutions, coupled with actionable data and content, empowers businesses to make fast, accurate compensation decisions about pay and deliver superior results.
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Lyn Van Huben 2nd
VP Human Resources at Salary.com