CMO, Titan US

Are you a master global innovator of B2C and B2B marketing who can you tell a story that any audience would instantly react to enthusiastically? Can you build out a top notch team and execute incredible marketing campaigns for consumers and businesses?

Are you a full-stack head of marketing who wants to innovate without typical rising company bureaucracy? Are you a brand positioning expert who can easily summarize and make complexity “friendly” around video-centric transactions and shopping? Are your call-signs the same as ours: Aspiration, Empathy and Agility, as well as being Fearless and Relentless?

As Chief Marketing Officer (CMO) of Titan US, you will be responsible for Titan and its 2017 products (Winvention and Clueworks in the US) – their brands and positioning in the marketplace – leading all marketing initiatives and performance drivers around subs and sales. You will contribute to the creative vision of the company, product marketing and solutions to innovate multiple areas across OTT, IoT and VR.

Titan US is a subsidiary of TiTANplatform based in Seoul, Korea. We are growing the US team with a tech and marketing backbone in Asia.

Primary Duties and Responsibilities:

Conduct market trends research and competitive analysis to implement marketing strategies
Design efficient marketing planning processes and tools to drive growth
Develop fresh, creative and innovative visuals for marketing content
Have a clear and precise articulation of the company’s branding, must be able to lead a team to replicate and own the brand(s) on an on-going basis
Supervise the entire process from brand creation to strategic marketing to execution and analysis. This includes being responsible for the vision, ownership and implementation.
Manage marketing budgets, analyze and develop campaigns, supervising all media buying
Assist with day-to-day marketing activities across multiple networks including creative testing, campaign optimizations, and budget management
Provide marketing presentations for board and investors
Qualifications:

10+ years of leadership marketing across B2B and consumer mix with cross-functional teams.
Ideal experience includes product hardware work at telecom, phone manufacturer and/or set-top manufacturer
Experience leading best in class marketing teams in consumer products, video apps/players and transactional ecommerce
Tech-savvy – experienced with modern digital marketing tools and techniques, video, apps, web, social and search
Deep understanding of the video platform industry, video app and set-top digital media landscape, as well as marketing big data and analytics
Experience developing, managing and executing large direct sales or subscriber-based marketing campaigns and promotions, as well as able to put together meaningful ROI case studies
Candidate should be a strong leader and be extremely detail-oriented, reliable and a self-starter with strong project management skills and the ability to prioritize and manage multiple projects
Must be a strategic and innovative thinker, full of good ideas, creative, agile and have excellent interpersonal, negotiation, presentation and communications skills
Demonstrate ability to communicate in a clear and effective manner, in both written documents and presentations and verbally, including strong experience presenting and collaborating with cross-functional teams, executive management, and partners in a professional and polished manner
Showcase capacity to develop a clear understanding of the business needs and translate them into plans for implementation
Benefits & Perks:

You will be a select member of a stellar senior management team, both domestically and internationally; some light travel to Asia required
You will help set the DNA of the company in a startup environment as we grow out the US team from 10 people to 50+
Collaborative work environment with friendly, intelligent people, open studios floorplan and beaucoup natural light
Transparency in our company meetings and retreats
401k plan + health insurance
Frequent company happy hours and good times
Are you the ONE?:

Apply on LinkedIn, then send us an email (careers@titanplatform.us; email subject: CMO // {yourname}) with an outline with these bulleted answers (we’re looking for succinct, original responses, no cover letters just original bullets in a < 1 page outline; remember #lessismore):

Why are you the ideal candidate for this position from a B2C and B2B pov?
Which brands in the media, entertainment and tech space have you worked with successfully in the past year?
Share a recent example of a great accomplishment that you individually completed. Similarly, share a setback that you were able to reverse.
What would you like to accomplish in your first: 30 days/60 days/90 days/first year? Please add 3 sub-bullets per term.

Apply: https://www.linkedin.com/jobs/view/244466484/