Director, Public Relations – ChromaDex

 ChromaDex Corp. is an integrated, global nutraceutical company devoted to improving the way people age. ChromaDex scientists partner with leading universities and research institutions worldwide to uncover the full potential of NAD and identify and develop novel, science-based ingredients. Its flagship ingredient, NIAGEN® nicotinamide riboside, sold directly to consumers as TRU NIAGEN®, is backed with clinical and scientific research, as well as extensive IP protection. TRU NIAGEN® is helping the world AGE BETTER®. 

Currently, we are seeking an accomplished Public Relations (PR) Director to design and implement global PR strategies that cultivate our relationships with media, improve and expand our position in the market, manage our reputation, engage our target audience and dramatically boost our brand awareness. If you are highly skilled in leading multi-channel PR strategies (internal and external), building and engaging in daily dialogue with reporters and other members of the media, developing and coordinating events to draw press and skillfully handling crisis management, we would like to meet you. You will use your contacts, relationship skills and creative ideas to drive PR initiatives that will rapidly increase brand awareness, drive brand differentiation and bring long-term success. You will also coordinate with internal teams (e.g. Marketing and Investor Relations) to insure brand consistency in all PR efforts. Ultimately, you will build, promote and maintain a strong, positive image of our brand and company, while ensuring a highly visible online and offline brand presence. 

Main duties include: 

 Set strategic objectives for the PR team (currently external agency) and develop brand and corporate strategy 

 Master ChromaDex’s crisis/emergency communications 

 Drive positive reputation management 

 Cultivate and maintain strong relationships with media, influencers and influential professionals 

 Arrange interviews and press releases to promote our company and its achievements, our Scientific Advisory Board and executives and our products, services and scientific research, as well as respond to stories and articles concerning ChromaDex, including those related to litigation 

 Develop and implement strategic media relations in conjunction with major company announcement 

 Work closely with Investor Relations and others on the Marketing Team to ensure both company and brand messaging are consistent in all PR efforts 

 Organize PR events to drive press interest and increase awareness of our company 

 Influence media coverage 

 Analyze, track and report on PR campaign results as well as industry and competitive landscape 

 Manage sensitive issues to maintain company’s good reputation 

Requirements: 

 BS in Marketing, Communications, Journalism or relevant field; Master’s preferred 

 5+ years proven work experience as a Public Relations (PR) Director, PR Manager or Publicist 

 Established relationships with media, reporters and other influential persons 

 Solid experience leading successful PR campaigns and driving significant and frequent awareness 

 Ability to bring and foster long-term relationships with key media professionals 

 Team management skills 

 Creative abilities 

 Excellent communication and presentation skills to serve as a confident company spokesperson 

 Expertise in social media channels required 

 Experience in crisis management required 

 Experience in consumer products required 

 Experience in supplements, nutraceuticals or pharmaceuticals preferred 

 Experience with International PR also preferred 

ChromaDex offers benefits to eligible employees who have met all requirements for enrollment. Benefits include medical, dental, vision, matching 401(k) and more. 

ChromaDex maintains a website at www.chromadex.com to which ChromaDex regularly posts copies of its press releases as well as additional and financial information about the Company. 

TO APPLY FOR THIS POSITION 

Email a statement of interest, along with your resume, to Caeli Widger, Recruiting Consultant: caeliw@chromadex.com