ChromaDex Corp. is an integrated, global nutraceutical company devoted to improving the way people age. ChromaDex scientists partner with leading universities and research institutions worldwide to uncover the full potential of NAD and identify and develop novel, science-based ingredients. Its flagship ingredient, NIAGEN® nicotinamide riboside, sold directly to consumers as TRU NIAGEN®, is backed with clinical and scientific research, as well as extensive IP protection. TRU NIAGEN® is helping the world AGE BETTER®.
Currently, we are seeking an accomplished Public Relations (PR) Director to design and implement global PR strategies that cultivate our relationships with media, improve and expand our position in the market, manage our reputation, engage our target audience and dramatically boost our brand awareness. If you are highly skilled in leading multi-channel PR strategies (internal and external), building and engaging in daily dialogue with reporters and other members of the media, developing and coordinating events to draw press and skillfully handling crisis management, we would like to meet you. You will use your contacts, relationship skills and creative ideas to drive PR initiatives that will rapidly increase brand awareness, drive brand differentiation and bring long-term success. You will also coordinate with internal teams (e.g. Marketing and Investor Relations) to insure brand consistency in all PR efforts. Ultimately, you will build, promote and maintain a strong, positive image of our brand and company, while ensuring a highly visible online and offline brand presence.
Main duties include:
Set strategic objectives for the PR team (currently external agency) and develop brand and corporate strategy
Master ChromaDex’s crisis/emergency communications
Drive positive reputation management
Cultivate and maintain strong relationships with media, influencers and influential professionals
Arrange interviews and press releases to promote our company and its achievements, our Scientific Advisory Board and executives and our products, services and scientific research, as well as respond to stories and articles concerning ChromaDex, including those related to litigation
Develop and implement strategic media relations in conjunction with major company announcement
Work closely with Investor Relations and others on the Marketing Team to ensure both company and brand messaging are consistent in all PR efforts
Organize PR events to drive press interest and increase awareness of our company
Influence media coverage
Analyze, track and report on PR campaign results as well as industry and competitive landscape
Manage sensitive issues to maintain company’s good reputation
BS in Marketing, Communications, Journalism or relevant field; Master’s preferred
5+ years proven work experience as a Public Relations (PR) Director, PR Manager or Publicist
Established relationships with media, reporters and other influential persons
Solid experience leading successful PR campaigns and driving significant and frequent awareness
Ability to bring and foster long-term relationships with key media professionals
Team management skills
Excellent communication and presentation skills to serve as a confident company spokesperson
Expertise in social media channels required
Experience in crisis management required
Experience in consumer products required
Experience in supplements, nutraceuticals or pharmaceuticals preferred
Experience with International PR also preferred
ChromaDex offers benefits to eligible employees who have met all requirements for enrollment. Benefits include medical, dental, vision, matching 401(k) and more.
ChromaDex maintains a website at www.chromadex.com to which ChromaDex regularly posts copies of its press releases as well as additional and financial information about the Company.
TO APPLY FOR THIS POSITION
Email a statement of interest, along with your resume, to Caeli Widger, Recruiting Consultant: email@example.com