Global Marketing Manager – Chili’s Brand
Dallas, TX (North Dallas)
This role will support the Global Marketing team on branding and strategic initiatives around the world, working in partnership with GBD teams (Global operations, culinary, new market development, supply chain and training) and with US brand teams. This person will be expected to conduct in-depth data analysis, develop strategic insights and translate them into successful marketing programs. Provide ongoing marketing direction to global franchise partners. Work with cross functional teams, internally and externally, to implement programs to achieve desired results. Work with International operations groups and vendors to implement marketing programs at company owned locations.
This role will require ability to prioritize projects, sequence activities and manage deliverables that are aligned with regional priorities. Manage third party vendors for creative and media development both with local market agencies and with International agencies. Assume primary responsibility for marketing development, measurement of business impact and return on marketing investment. Ensure that brand marketing strategies are executed in-line with brand equities. Manage co-op marketing budgets (if available) and G&A budget.
This person will develop and implement Digital Guest Experience initiatives across the world and help elevate the brand in the international digital arena.
Your Key Job Functions:
Nurture & establish positive & collaborative relationships with Global and US Brand Teams as well as cross functional teams. Establish and manage working relationships with all contracted third party vendors.
Become an expert in the consumer needs of your assigned global markets and act as an advisor to the Market Director and Global Partner. Provide franchisees clear recommendations and guidance on Digital Guest Experience strategy and tactics.
Lead development of insights, brand strategy, and marketing support programs for your assigned global markets. Help markets align their marketing efforts with corporate marketing initiatives & activities and while being culturally & geographically relevant.
Marketing activities would include insightful analysis, brand updates, promotional calendars, national media schedules, creative, and digital marketing efforts among others.
Manage third party vendors and internal marketing resources through development & execution of superior marketing plans & process for assigned markets. Communicate pertinent information on the development & execution of marketing decisions & plans needed to align markets, brands and vendors.