Global VP Strategic Marketing – Accutome (Philadelphia)

Job Description: To work with the Accutome Leadership Team to develop and deliver business and marketing strategies which drive profitable sustainable business growth, create competitive advantage and enable market expansion.

Essential Job Duties & Responsibilities:

Business and Marketing Strategy, Business Intelligence/Analytics (Internal/External), Branding Architecture, New Product/Business Model Innovation, Pricing Excellence, Partnership Development/Management and Capabilities Building/Training & Development.
Serve as a key member of the Accutome Board and Leadership Team
Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
Drive efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
Ensure the development of all strategic product roadmaps and corresponding marketing plans
Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines.
Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
Monitors business metrics in regard to revenues, profitability, market share and product portfolio mix. Communicates and utilizes these measures to drive direction of the organization.
Collaborate with Sales and Operations to define effective sales channels of all products
Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
Establish metrics for the measurement of marketing program effectiveness
Develop and manage the strategic marketing budget
Responsible in collaboration with sales for the development of the company’s revenue forecast
Develop and provide leadership for a high performing product management team to drive the execution of strategic marketing plans for meeting overall business objectives
Responsible for the overall management of the Global Strategic Marketing team providing coaching, leadership and assistance with resources and strategy development
Challenge new product development ideas/initiatives that lack substance
Work cross-functionally with Sales and Operations to build on previous ideas and create new strategies
Demonstrate excellent project management skills, with a proven track record of successful delivery of projects on time, in line with budget expectations and to strategy
Develop innovative product/business model ideas for market growth and identify capabilities/requirements to exploit new opportunities/segments
Conduct strategic assessment, assess future growth prospects and identify segment opportunities, develop business and strategic growth plans. Actively support Sales with market expansion/ new business opportunities
Hire, grow and promote a team of high energy, passionate leaders

Desired Skills and Experience
Job Requirements (Knowledge, Skills, Abilities):

Excellent oral and written communication skills
Strong presentation skills
Strong Upstream marketing background
Must be able to effectively interact with all levels of management as well as other departments/HALMA Companies in a collaborative environment
This position demands the ability to prioritize and manage multiple projects on a daily basis while simultaneously increasing quality and productivity, and reducing costs and time to market
Must have excellent organization and project management skills
Must be able to use independent judgment to fulfill the responsibilities of the position with little supervision
Have a proven track record of employee development and training
Have the ability to analyze research and put it into the appropriate presentation format
Must be a detail oriented, well organized self-starter with high energy with the capacity to manage a team in multiple locations
Interest in working a demanding schedule to see projects through to completion
30+% travel is necessary
Highly proficient in all applications of Microsoft Office including: Word, Excel. Powerpoint, Outlook.
Education & Experience Required:
Bachelor’s Degree
Minimum 12 years solid marketing/commercial experience in Medical Devices/ Diagnostics
5+ years in a senior leadership position
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
Proven record of leadership and managing a marketing organization with global responsibility and establishing long term strategic growth initiatives
Proven success and track record as an individual contributor and manager who has grown top line results

Leadership Skills:

Passion for technology and innovation/ Strategic Thinker
Strong management skills
Proven track record working across geographies/cultures and managing dynamic/fast-moving business environments is a must.
Strategic, critical but creative thinker, strong business sense and excellent financial skills
Knowledge and experience in negotiating and developing deal point documents, letters of intent and customer alliance contracts

About this company

“Our mission is to provide the best customer experience so that Ophthalmic practices choose Accutome first.”

In the early 1980s, Frederic B. Kremer, MD, developed the first ultrasound pachymeter to measure corneal thickness for the radial keratotomy (RK) market. Dr. Kremer patented his pachymeter and founded Accutome, Inc. (Malvern, PA). In 1991, Brian Chandler, a retired naval officer with over 20 years of service, was appointed president of the company.

Accutome is now entering our fourth decade in the ophthalmic industry. The three major traits that keep the Accutome brand growing remain the same: Superior Customer Service, Quality, Innovation. It is our goal to make each and every experience a special one.

When you call Accutome, your experience will be a unique and positive one. This year, we have added more customer service and sales representatives to support you. We understand how busy your day can be which is why there are no dial-through menus or voicemail during working hours. If for some reason the phone rings more than four times, Accutome will take 10% off of your order.

We have become a one-stop shop for all of your ophthalmic needs by supplying quality products such as office medications, supplies, surgical instruments and diagnostic equipment. We carry thousands of products to meet your needs. If you do not see a particular item, give our representatives a call and we will find it.

In April 2012, Accutome was acquired by Halma, joining its Health Optics division and other ophthalmic companies Keeler and Volk. Accutome’s recently unveiled e-commerce website,, is designed for fast ordering and improved account management. When a customer calls Accutome, he or she speaks with a person, not an automated message, and calls are answered during extended working hours. If Accutome does not make a product, sell it, or repair it, the customer is directed to a qualified source.