Head of Loyalty & Engagement – Red Lobster

Red Lobster is focused on delivering the highest quality, freshly prepared seafood at a great value. With more than 55,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint (50+ stores), Red Lobster is more committed than ever to be not just the biggest seafood restaurant company, but the best.

We’re seeking a Head of Loyalty & Engagement who will build deeper relationships with Red Lobster customers – at scale – as a means of increasing affinity, loyalty, referrals and LTV. This individual will lead the Customer Engagement/Loyalty team as they develop a deeper, 360 degree understanding of Red Lobster customers’ preferences, purchase behavior, motivations and attitudes and then apply that knowledge to deliver customized communications and benefits that enrich their brand experience. This new “Head of Loyalty & Engagement” will report to Ms. Salli Setta – President & Chief Concept Officer. The position is based at the company’s headquarters in Orlando, FL.

The candidates we’re seeking have the following experience profile:
CRM/Loyalty – Experienced at designing and deploying multi-channel CRM programs
Analytics – Provide insights and ROI metrics around loyalty and retention efforts
Multi-unit Retail – Ideally, Restaurant, Hospitality, Airline, Car Rental experience
Functional Development – Able to build, lead and mentor high-performing teams

Please click here to view the spec, which explains the opportunity in greater detail.

Contact:
Danny Fleishman
706.566.1037 (M)
danny@wiserpartners.com